[btx_image image_id=”1409″ link=”/” position=”overlapright”][/btx_image]Md.-based Roy Rogers partners with Cal Ripken Jr. for chain’s 50th anniversary
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WASHINGTON — Roy Rogers Restaurants marks its 50th anniversary this year, and it has partnered with Cal Ripken Jr. to both promote the popular mid-Atlantic burger chain and to raise money for the Cal Ripken Sr. Foundation.
The yearlong partnership will include several promotions with Ripken, including Cal Ripken commemorative cups that customers can purchase, and a campaign giving customers the choice to round up their price on their bill. Proceeds from both will go to the foundation, which the Ripken family founded in 2001.
The foundation’s various programs serve underserved youth through its Youth Development Parks.
“Roy Rogers is a brand I have known and enjoyed since I was a kid, and I am thrilled to partner with them in their 50th year,” Ripken said in a statement.
Roy Rogers, which is based in Frederick, Maryland, opened its first restaurant in Falls Church, Virginia, in 1968. There are currently 54 company-owned and franchised locations in the mid-Atlantic.