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Responding to Client Needs During COVID-19

Responding to Client Needs During COVID-19

by Jen Renehan | Mar 27, 2020 | Client Coverage, Maroon News, Newsroom

Now more than ever, our team is honored to be a critical resource for our clients. As PR pros, we are always ready for the unexpected and have answered the call during this unprecedented time. For the past two weeks, our account teams have been working alongside...

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Pocasting

Podcasting

Podcast production is led by MPR’s multimedia editor with support from our content team. We own a suite of professional recording equipment that includes microphones and headphones for up to four (4) guests. Guests can either join in person or call-in by phone. Our team handles the recording and editing of the podcast. Editing includes music beds, intros and exits, and transitions. We typically suggest a monthly recording of two separate episodes that get published bi-weekly. Our scope also includes securing a hosting platform, management of your podcast on major directories, naming, branding, and development of supporting assets, coordinating of guests, and overall strategy.

Branding & Strategy

Branding & Strategy

When it comes to branding services, Maroon PR goes beyond design to help clients understand, or discover, their brand positioning. Through our branding workshops, we dig deep before developing messaging or bringing new design concepts to life. Our strategies help strengthen brands and lay the foundation for effective public relations and marketing efforts.

Maroon PR also assists clients with corporate and internal communications to help deliver effective and consistent messaging. From speaking points, presentations and internal corporate announcements, we help C-Level executives, boards of directors and shareholders shape and deliver communications to their growing companies and organizations.

Featured Projects

Content Development

Content Development

Maroon PR offers creative services in the areas of graphic design, video production and podcast production services. Our graphic design services focus largely on digital content needs, as we have extensive experience in social media management. Our team is also experienced in traditional graphic design needs including collateral pieces, advertising needs, signage design and more. Given our agency’s experience with non-profit organizations, our design team has experience with creating annual reports and donor cultivation design pieces. See our non-profit portfolio here.

Maroon PR’s in-house video production services focus on storytelling and social media content. Video content is king, and we work with clients to bring stories to life through compelling video. In addition to storytelling, we create promotional videos for advertising needs whether it’s for broadcast or digital needs.

Podcasting is a great way to provide meaningful content to your audiences and build your brand awareness. Maroon PR has a suite of professional recording equipment and a recording studio. Our team handles production, hosting and execution of your podcast, including overall content strategy, editorial calendars and episode notes.

Explore our portfolios:

Featured Projects

Media Relations

Media Relations

Maroon PR implements a strategic approach to public relations that establishes our clients as leaders in their industries. Using our expertise drawn from more than 100 combined years in the media relations world, we work to find storylines that lead to a cadence of news for our clients through traditional media outlets locally, regionally and nationally as well as selected industry media outlets that are most important to your business objectives. We are committed to keeping our pulse on the ever-changing media landscape, using trending topics and research to drive media opportunities. In addition to working with traditional media outlets, we are constantly exploring new media whether it’s digital outlets and blogs, podcasts or through social media influencers. Our media relations cadence has two primary goals for our clients: place stories with media outlets to raise brand awareness and drive new customer leads.

Featured Projects

Social Media

Social Media

No two client social media strategies are the same as we set strategies that are reflective of your organizational goals. As social media becomes more complex, our approach remains simple – be social, be timely, be authentic and listen. We believe that social media growth should be focused on building authentic communities through compelling content and strategic advertising support.

Our team uses Sprout Social to manage and provide robust social media reports to analyze success and inform strategies. As part of our services, our team can also handle community and reputation management through social channels and review sites.

Maroon PR’s in-house creative team focuses on creating compelling content that fits the needs of each client’s social media goals. From graphic design to video production, our team stays on top of digital platform developments and spends time analyzing content performance.

Featured Projects

Relationship Development

Relationship Development

Simply put, Maroon PR believes in the power of partnerships and loves making connections between our clients or exploring new opportunities for our clients.

Examples of recent successful partnerships:

  • Maroon PR created a critical partnership between the Baltimore Ravens, WMAR TV partnership and the House of Ruth Maryland to address domestic violence.
  • Maroon PR partnered Giant Foods and the Ronald McDonald House of Greater Washington, D.C. to enhance a volunteer meal initiative for RMHCDC families.
  • Maroon PR partnered The Brigance Brigade and the Cal Ripken, Sr. Foundation with Weller Development to critical community needs.
  • Maroon PR partnered Cal Ripken, Jr. with Roy Rogers Restaurants to build awareness for the restaurant chain’s 50th Anniversary.
  • Maroon PR introduced Heritage Financial to the Maryland Food Bank for employee volunteer initiatives.
  • Maroon PR partnered the BMW Championship with Baltimore’s Classic Five golf courses to drive event ticket sales.

Featured Projects