Strategic Media Outreach Amplifies Leadership Transition at Maryland Food Bank

by | Jul 18, 2025 | Client Coverage, Maroon Cares

When the Maryland Food Bank (MFB) prepared to name Meg Kimmel as its new President and CEO, it turned to Maroon PR (MPR) to lead the strategic communications effort. A trusted partner for over nine years, MPR is deeply embedded in MFB’s mission, working alongside their internal teams, and was uniquely positioned to craft a thoughtful, impactful rollout of this leadership transition.

With over 13 years of leadership experience at Maryland Food Bank, including her recent role as Chief Operating Officer, Kimmel’s promotion was a story of vision, continuity, and impact. Maroon PR distributed a compelling, mission-focused press release and crafted a messaging framework that captured both Kimmel’s legacy and her vision for the organziation’s future.

Impactful Media Coverage

Maroon PR’s targeted media outreach focused on the Maryland Food Bank leadership transition generated widespread, high-impact media coverage across Maryland and beyond. 

Earned Media Highlights:

📌 Featured Op-Ed placed in Maryland Matters, highlighting how SNAP feeds families and fuels Maryland’s economy, underscoring the broader impact of proposed cuts.

Social Media Momentum

Maroon PR’s strategy extended beyond traditional media. The Maryland Food Bank’s social platforms saw major engagement, amplifying Kimmel’s announcement to a broader, digitally engaged audience.

Owned Media Highlights:

Through strategic messaging development, targeted earned media efforts and executive positioning, Maroon PR helped elevate the profile of the Maryland Food Bank and its new leader, Meg Kimmel – amplifying their voice at a pivotal moment in the fight against food insecurity.