In the spirit of the giving season, Maroon PR proudly highlights the impactful campaigns of four nonprofit partners: The Marine Corps Scholarship Foundation (MCSF), the Maryland Food Bank (MFB), the Brigance Brigade Foundation (BBF), and The Boys & Girls Clubs of Metro Baltimore (B&GC). Through strategic media relations and social media efforts, Maroon PR played a pivotal role in achieving success for these clients.
Marine Corps Scholarship Foundation
Maroon PR’s collaboration with MCSF during the NFL’s “Salute to Service” exemplified the strength of purpose-driven partnerships. By facilitating relationships with the Baltimore Ravens, Hearst media in the Baltimore market (WBAL-TV, WBAL Radio and 98 Rock), and Jimmy’s Famous Seafood, we helped orchestrate a powerful campaign raising awareness of scholarship opportunities and honoring military service while raising vital funds for post-high school education. The partnership included special recognition during the Ravens’ Salute to Service game, and the lively “Pancakes and Pushups” event with 98 Rock. Additionally, our efforts highlighted MCSF’s commitment beyond scholarships, ensuring recipients have access to comprehensive support through a partnership with ComPsych.
Maroon PR’s commitment to making a difference on digital channels shone during the Maryland Food Bank’s Giving Tuesday Telethon. Partnering with WBAL TV, WBAL Radio, and 98 Rock, MFB orchestrated a 13-hour event that brought the community together. Phones rang all day, creating an environment filled with energy and excitement, described as “off the charts.” Our sponsorship emphasis on social media ensured the audience understood the significance of support, especially during heightened food insecurity. Maroon PR’s dynamic social media strategy achieved a remarkable 10.3% audience engagement rate across platforms, showcasing the power of collaborative giving. Through strategic tagging, relevant hashtags, and real-time updates, we fostered a lasting connection, turning a one-day event into a catalyst for continued community involvement with the Maryland Food Bank.
Additionally, Maroon PR was proud to sponsor and field a team of volunteers for the Maryland Food Bank’s annual Pack to Give Back event. Our team helped to box a holiday meal for Maryland families in need. MPR was also tasked with content collection and social media awareness for the event. All told, MFB packed and distributed over 10,000 holiday meals.
Thanks to YOUR support & generosity, our #GivingTuesday Telethon raised an incredible $544,793! ❤️
— Maryland Food Bank (@MDFoodBank) November 29, 2023
We truly can't thank our donors, sponsors, volunteers, and of course our broadcast partners @wbaltv11, @wbalradio, and @98Rock enough for their support of yesterday's #telethon. pic.twitter.com/oIgAclO3DX
Maroon PR collaborated with the Brigance Brigade Foundation, centering efforts to create and implement their #15DaysofGiving Campaign. Leveraging social media and email, we helped BBF raise awareness, funds, and support for individuals battling ALS. The original goal was $1,500 and that goal was blown away with a total of $7,375 raised to fight ALS. Through impactful content creation, testimonials, and media relations, we emotionally resonated with the audience, going beyond short-term goals to measure long-term impact and ensure sustained visibility. A well-timed NFL “My Cause, My Cleats” campaign with Jets player C.J. Mosley selecting BBF as his charity of choice brought attention on the national stage as well.
Boys & Girls Clubs of Metropolitan Baltimore
Maroon PR’s dedication continued with Boys & Girls Clubs of Metropolitan Baltimore, where we executed a compelling year-end giving ad. Emphasizing the simplicity of supporting today’s youth, the ad conveyed how each donation directly impacts the experiences, days, and futures of children. We further promoted their “Adopt a Club” campaign, encouraging corporate partnerships to ensure every Club member receives a present during the holidays.
In this season of giving, Maroon PR proudly joins hands with our nonprofit partners, witnessing the impactful outcomes of collective endeavors. From honoring military service to alleviating hunger, championing those battling ALS, and ensuring the well-being of youth, our agency is proud to play a pivotal role in transformative campaigns.
These partnerships embody community, compassion, and shared purpose. Success stories, engagement rates, and funds raised are not just metrics but testaments to being united by a common cause. As we reflect on these accomplishments, we recognize that the impact extends beyond the holiday season, shaping brighter futures and fostering a lasting sense of togetherness. Maroon PR is honored to contribute to these narratives, amplifying the voices of those making a difference and spreading enduring joy throughout our communities.