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Podcasts are a great way for businesses to provide in-depth content to audiences interested in specific topics, causes or industries. Though podcasting has been around for a long time, this media format has gained popularity in recent years due to the increased use of mobile devices and growing interest in on-demand content.
Recorded as digital audio files, users can stream episodes from a computer, or subscribe to receive episodes to a mobile device or tablet. Podcasts are developed as series on a topic or campaign, or as reoccurring, timely episodes aimed at covering topics as they arise in your industry. Like a radio show, podcasts have a regular host and often feature compelling guests.