The Marriott Owings Mills at Metro Centre
Integrated Media Efforts
Summary
Maroon PR (MPR) has been a valued partner of the Marriott Owings Mills at Metro Centre since their opening in 2021. Our team has taken a strategic approach to public relations efforts, focusing first on the hotel and restaurant grand opening and then shifting efforts to focus on daily social media management and growth.
Strategy & Background
In 2021, Maroon PR worked alongside David S. Brown and the Marriott team to handle media relations and social media management for the grand opening of the hotel and restaurant.
Throughout the year, Maroon PR secured several media placements within the Baltimore region to promote both the Marriott Hotel and The Tillery restaurant. Media outlets include the Baltimore Business Journal, CBS Baltimore, WBAL Radio, WBAL TV, WMAR, The Baltimore Sun, Baltimore Fishbowl, FOX 45 Baltimore, Baltimore Magazine, and the Patch. Our team also secured several in-person cooking segments specifically on WBAL-TV’s Sunday Brunch and FOX 45 Baltimore’s morning cooking segment. As part of our work, Maroon PR worked to enhance the Grand Opening guest list with influential business people, as well as media and social influencers.
From there, our work evolved to focus less on traditional media relations, and how to best grow the Hotel’s social media presence. With hotels, we have found that ongoing media relations can be challenging in this media environment, so in order to have a continued impact on the hotel’s success our strategy turned to social media content and influencer engagement.
Key Successes
– Maroon PR has been managing social for the Marriott Metro Centre since 2021 and has achieved positive results by fine-tuning the strategy to incorporate influencer-produced content.
– To the right and below is an example of a local influencer who was given a comped hotel stay, in exchange for detailing her experience through a reel and photography. The content not only lived on her own Instagram but was also provided to the Marriott for future use.
– Maroon PR also incorporates strategic contesting opportunities to help drive engagement and highlight the hotel as a destination for key holidays such as Valentine’s Day.
– As part of our initial engagement with The Tillery, the restaurant inside The Marriott, Maroon PR created reels and compelling social content to support the restaurant’s opening, which drove high engagement and traffic to the restaurant.
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