Elite Promotions Group
Scoring Big for the Inaugural Stateside Cup
Summary
The Maroon PR team worked with Elite Promotions Group to handle brand development, marketing and public relations for the first ever Stateside Cup. From the onset of our engagement in mid April, MPR developed and executed a comprehensive earned, owned and paid media campaign with the goal of driving ticket sales to the three-city tournament.
Our Work
From the onset of our engagement in mid-April, MPR developed and executed a comprehensive earned, owned and paid media campaign with the goal of driving ticket sales to the three-city tournament:
- Creation of the tournament name and all branding elements
- Development and management of Statesidecup.com
- Creation of all tournament content for all promotions, marketing and partner activations
- Execution of a targeted media outreach plan across all three markets, focused on television, radio, print/digital
- Creative development of media opportunities for continuous promotion of the matches in each market
- Development and execution of advertising campaigns across all three markets encompassing digital, social, television, radio, print and out of home
- Handling of media relations needs before and during the event, including the credentialing process, media attendance during the matches, encouraging both trade and mainstream media coverage and the managing of the press rooms onsite
Results
- Drove 96,000 new users visited the website over the 3-month campaign
- Garnered 186 broadcast and online (print/digital) stories garnered across the individual host city markets, but also including national and international coverage
- Secured and successfully managed onsite media coverage during all three matches
- Created unique media opportunities in each city to drive additional media coverageΒ
- Developed paid campaigns in each market that leveraged existing media relationships and used a mix of TV, radio, digital and out of home. Garnered $277,000 in media value with $146,000 spent in cash
- Designed over 220 pieces of content for ads, social media and collateral, along with 100 LED screens for in-stadium designs and 25 videos
- Utilized new and existing relationships to create influencer partnerships that expanded reach, drove engagements and increased ticket salesΒ Β
- Created 300 social media posts across Stateside Cup channels, generating over 1.3M Impressions, 63,000+ Video Views and a Net Audience Growth of 1,239+
Click image to view website created by Maroon PR:
Click below watch two videos produced by Maroon PR:
Scroll below to view a selection of media coverage secured by Maroon PR:
Media Day in Annapolis
Maroon PR staged a media day in Annapolis with the Mayor of Annapolis, the Maryland Sports Commission, team representatives and of course, team mascots! The event resulted in numerous TV and digital stories. The WMAR-TV segment is featured here.
Fox Deportes TV Segment
One of several national hits secured to bring awareness and brand recognition to the Tournament.
Pro Soccer Wire Coverage
As part of our media efforts, we focused on securing coverage in Soccer specific outlets to reach the fans looking for soccer matches.Β
First Coast Living TV Segment
An example of market coverage secured to drive ticket sales. We planned these segments when team representatives we in market for pre-match meetings and walk-throughs, and could be available for in person interviews.Β
WFLA-TV & "Tampa Hoy" TV Segment
Maroon PR secured several interviews with local Spanish outlets in each market, as featured here.
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π Top Dog Award: @siena_piccolomini & @elli.rak
Account coordinators Siena and Eliana were dual Top Dogs during a week in Q4 that was packed with success!
Siena shined for her work with @luminocityfestival and @elli.rak with the @calripkensrfdn.
Join us in celebrating this recognition of jobs well done! π
πΆ @jack_maroon_greyhound
#maroonpr #TopDogAward #MPRLife #MediaRelations
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