Our Work

From the onset of our engagement in mid-April, MPR developed and executed a comprehensive earned, owned and paid media campaign with the goal of driving ticket sales to the three-city tournament:

• Creation of the tournament name and all branding elements
• Development and management of Statesidecup.com
• Creation of all tournament content for all promotions, marketing and partner activations
• Execution of a targeted media outreach plan across all three markets, focused on television, radio, print/digital
• Creative development of media opportunities for continuous promotion of the matches in each market
• Development and execution of advertising campaigns across all three markets encompassing digital, social, television, radio, print and out of home
• Handling of media relations needs before and during the event, including the credentialing process, media attendance during the matches, encouraging both trade and mainstream media coverage and the managing of the press rooms onsite

Results

• Drove 96,000 new users visited the website over the 3-month campaign
• Garnered 186 broadcast and online (print/digital) stories garnered across the individual host city markets, but also including national and international coverage
• Secured and successfully managed onsite media coverage during all three matches
• Created unique media opportunities in each city to drive additional media coverage
• Developed paid campaigns in each market that leveraged existing media relationships and used a mix of TV, radio, digital and out of home. Garnered $277,000 in media value with $146,000 spent in cash
• Designed over 220 pieces of content for ads, social media and collateral, along with 100 LED screens for in-stadium designs and 25 videos   
• Created 300 social media posts across Stateside Cup channels, generating over 1.3M Impressions, 63,000+ Video Views and a Net Audience Growth of 1,239+

Click image to view website created by Maroon PR: