Roy Rogers Restaurants Social Campaign

12 Days of Roy’s 

Summary

In an effort to drive store visits to Roy Rogers during the busy holiday season, Maroon PR developed a traffic-driving promotional campaign that was executed through social media, email and a small social advertising budget. Maroon PR managed everything from concept development to creative and targeting strategy.

This campaign was just one element of Maroon PR’s ongoing digital strategy and social media management efforts for Roy Rogers. In 2018, Maroon PR increased Twitter engagement by 49% and Instagram engagement by 80% from the previous year. 

 

Redepmtions

Email Opens

Social Media Impressions

The Campaign

In an effort to drive customers to Roy Rogers locations during the holiday season and as a way to provide a giveback to fans, Maroon PR developed a 12-day promotion campaign deemed, the 12 Days of Roy’s. The campaign was designed to accomplish a several goals important to the Roy Rogers marekting team –  drive redepmtions, highlight the breadth and variety of their menu & provided incentive for fans to visit Roy Rogers digital channels daily. 

During the campaign, participating Roy Rogers® locations offered exclusive daily deals on select food and beverage items from December 10 – December 21. A few “fan favorite” offers from the year were brough back, along with new specials that customers could enjoy all day long, including offers on sides, drinks, breakfast items and the Roy Rogers’® classics. All offers were announced each morning on the Roy Rogers® social media channels as well as on the Roy Rogers® website, and made available for dine-in only. 

Results

The campaign reached all goals set forth, receiving with the promotions reaching 3,000 redemptions across Roy Rogers locations. This campaign was just one element of  Maroon PR’s ongoing digital strategy for Roy Rogers and their 50+ locations. Maroon PR handled the campaign entirely – from creative execution to social posts and ad management.

203,000+ social media impressions

2,000+ social media engagements

35,000 email opens

6,000 link clicks

We encourage our clients to let us do more to drive business growth.

Learn how our integrated services can
work for you.

Connect with us.

🏆 Top Dog Award: @emma_cenicacelaya! 

Emma is our talented Multimedia Production Specialist, and her work never disappoints. Last week, she knocked it out of the park with a stunning sizzle reel, took charge of a challenging client project, and fully embraced ownership of our Maroon PR Podcast—producing, recording, and editing with energy and excellence. We’re lucky to have her on the team! 🎬👏 @jack_maroon_greyhound 🐶

#MaroonPR #TopDogAward #PR #MPRLife #MPRBrew #podcast

🏆 Top Dog Award: @emma_cenicacelaya!

Emma is our talented Multimedia Production Specialist, and her work never disappoints. Last week, she knocked it out of the park with a stunning sizzle reel, took charge of a challenging client project, and fully embraced ownership of our Maroon PR Podcast—producing, recording, and editing with energy and excellence. We’re lucky to have her on the team! 🎬👏 @jack_maroon_greyhound 🐶

#MaroonPR #TopDogAward #PR #MPRLife #MPRBrew #podcast
...

27 6
📲Pick Up the Phone! John, Nancy, and Eliana discuss today’s media relations landscape and MPR’s approach to crafting compelling pitches, the power of a phone call, and why journalist relationships are still the core of media relations. 
🎧: Listen to the full episode at the link in our bio 
 
#MaroonPR #MPRBrew #SPINisaFourLetterWord #podcast #publicrelations #mediarelations

📲Pick Up the Phone! John, Nancy, and Eliana discuss today’s media relations landscape and MPR’s approach to crafting compelling pitches, the power of a phone call, and why journalist relationships are still the core of media relations. 
🎧: Listen to the full episode at the link in our bio
 
#MaroonPR #MPRBrew #SPINisaFourLetterWord #podcast #publicrelations #mediarelations
...

21 4
“We must use time creatively, in the knowledge that the time is always right to do right.” -Dr. Martin Luther King, Jr. #marooncares #mdfoodbank #mlkday #endhunger

“We must use time creatively, in the knowledge that the time is always right to do right.” -Dr. Martin Luther King, Jr. #marooncares #mdfoodbank #mlkday #endhunger ...

37 6
New year, new season! Maroon PR’s “SPIN is a Four-Letter Word” podcast is back for its third season with a fresh focus. Welcome to The Brew, where our team dives into hot topics in public relations and share smart, actionable strategies.
 
In E1, “New Year, Clear Goals,” Sophie, Mike, and Matt W. discuss goal setting and strategic planning for the year ahead. Whether you’re mapping out strategies for brand growth, driving engagement, or tackling key objectives, this episode outlines a roadmap for how we turn vision into results. 🔗 in bio 

Edited and produced by @emma_cenicacelaya, art by @sarahreneehill 

 
#MaroonPR #MPRBrew #SPINisaFourLetterWord #Podcast #TheBrew #PublicRelations

New year, new season! Maroon PR’s “SPIN is a Four-Letter Word” podcast is back for its third season with a fresh focus. Welcome to The Brew, where our team dives into hot topics in public relations and share smart, actionable strategies.
 
In E1, “New Year, Clear Goals,” Sophie, Mike, and Matt W. discuss goal setting and strategic planning for the year ahead. Whether you’re mapping out strategies for brand growth, driving engagement, or tackling key objectives, this episode outlines a roadmap for how we turn vision into results. 🔗 in bio

Edited and produced by @emma_cenicacelaya, art by @sarahreneehill

 
#MaroonPR #MPRBrew #SPINisaFourLetterWord #Podcast #TheBrew #PublicRelations
...

23 1
Maroon PR, Inc., Public Relations Counselor, Columbia, MD

©2021 MAROON PR. All logos & assets are property of their respective owners.