Greater Baltimore Medical Center (GBMC)
National Exposure for GBMC During COVID-19
Summary
Since 2012, Maroon PR has worked alongside the Greater Baltimore Medical Center’s marketing and development teams for several years to maximize publicity for the HealthCare System. In past years, media relations goals for GBMC have centered around philanthropy, boosting event participation and donations, with overall reputation and brand recognition being part of the strategy. This year, as COVID-19 hit, Maroon PR stepped up in a big way to lead GBMC in pivoting media relations efforts throughout the pandemic in an effort to position them as leaders in the HealthCare space. This effort allowed us to achieve even greater successes than previous years.
National Placements
Billion Impressions
Million in Media Value
Our Strategy
Maroon PR identified, pitched and secured several opportunities to have GBMC HealthCare System experts cited in national media on a variety of topics. This, combined with the same plan for local media coverage, earned our client mentions that bolstered their name recognition and reputation as a leading authority in the health industry.
As fundraiser events were forced to go completely virtual, Maroon PR revised media alerts and press releases to spread the word about event details and let potential participants know where their financial support was needed (the Sexual Assault Forensic Examination/Domestic Violence Unit, and the Neonatal Intensive Care Unit), and how to be part of the events.
The Results
As a result of our ongoing media pitching efforts, GBMC experts have been included in dozens of unique national articles. A few examples including Prevention, Today.com, AARP.com, Good Housekeeping, Eat This, Not That!, MinorityNurse.com, My Fitness Pal, Livestrong.com and Insider.com
Our team also secured important local (Greater Baltimore area) coverage in nearly every TV, radio, print and online media outlet. As a result of marketing and PR efforts, virtual events garnered more 750 participants, topping over $122,500 in donations
Additionally, our team pitched and secured a video case study by GBMC’s fundraising event platform Classy.
“Maroon PR is the GBMC HealthCare’s preferred place to go in Baltimore for public and media relations. Their reputation for being well-connected in the industry, and that they embody the spirit of the Baltimore market make them our top choice. Maroon has a team of hardworking, seasoned professionals who are very good at what they do and they will do their best to deliver what you want.”
– Jenny Coldiron, Vice President of Philanthropy, GBMC HealthCare
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Edited and produced by @emma_cenicacelaya, art by @sarahreneehill
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