Cal Ripken, Sr. Foundation
Market-to-Market Media Relations
Summary
The Cal Ripken, Sr. Foundation is partnering with communities across America to design and facilitate the creation of Cal Ripken, Sr. Foundation Youth Development Parks. These multipurpose, synthetic turf, low-maintenance facilities are designed to provide a cohesive recreational and educational experience for children, particularly in at-risk communities.
Many urban ball fields have experienced decades of abuse and neglect. Fields have become overrun with trash and are frequently used as a market place for various forms of criminal and delinquent activity. In 2011, The Cal Ripken, Sr. Foundation set a goal to complete 50 Youth Development Parks in five years, to be shared with youth-serving organizations providing a safe place for kids to play and learn. To date, the Ripken Foundation has 84 completed parks across the country in 22 states.
Completed Parks
States with Media Coverage
The Strategy
For each Youth Development Park project, Maroon PR develops a unique media relations strategy within each market. Whether it is a large metropolitan city, or a local township, the goal is to distribute information about the projects to the right media members, control the message and garner positive attention for the Cal Ripken, Sr. Foundation and its partners. Our approach isn’t to just issue press releases. We conduct research, manage exclusive stories for different aspects of the project to select media, and facilitate media tours as well as press events when applicable.
In some cities, our team manages local media tours with Cal Ripken, Jr., government officials and project spokespeople to bring the news to the press. By booking in-studio television or radio interviews, and setting up private interviews with print/online reporters, it makes it much easier for the media to cover the news and helps form stronger relationships.
The Results
The Youth Development Park initiative has become one of the Cal Ripken, Sr. Foundation’s primary programs with completed projects in cities such as Aberdeen, Md., Baltimore, Md., Bridgeport, Conn., Fredericksburg, Va., Houston, TX, Los Angeles, Calif., Minneapolis, Minn., and Springfield, Mass. Maroon PR has successfully garnered media attention in every market, as well as nationally. Partners of each project have been happy with the coverage they have received, in conjunction with the Ripken Foundation. The organization’s brand is now recognized on a national level, and the Cal Ripken, Sr. Foundation has been able to attract new partners and interest from officials seeking to bring a Youth Development Park to their city in order to provide at-risk youth with a safe place to play.
“I have known John and worked with him for many years, and he has been and continues to be a great friend and outstanding public relations professional. Maroon PR is an invaluable part of our team. They play a significant role in our success as we continue to grow nationally.”
– Steve Salem, Cal Ripken, Sr. Foundation Executive Director
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Maroon PR was honored to assist in coordinating national media and interviews with key individuals at the @nleomf 9/11 Memorial Ceremony today.
The ceremony consisted of the reading of 667 names of fallen officers connected to the events of 9/11, alongside tributes honoring their service, sacrifice and lasting legacy.
Our hearts go out to all of the brave men and women whose actions saved countless lives that day.
Maroon PR was honored to assist in coordinating national media and interviews with key individuals at the @nleomf 9/11 Memorial Ceremony today.
The ceremony consisted of the reading of 667 names of fallen officers connected to the events of 9/11, alongside tributes honoring their service, sacrifice and lasting legacy.
Our hearts go out to all of the brave men and women whose actions saved countless lives that day.
🏆Top Dog August🐾
Congratulations to @miketwiname, our August Top Dog! Mike landed significant hits for @target, the @calripkensrfdn, and @nleomf Officer of the Month. His creativity also helped the @marinescholars capitalize on coverage in the states they are most active. Way to go Mike!
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🏆Top Dog August🐾
Congratulations to @miketwiname, our August Top Dog! Mike landed significant hits for @target, the @calripkensrfdn, and @nleomf Officer of the Month. His creativity also helped the @marinescholars capitalize on coverage in the states they are most active. Way to go Mike!
🐾 @jack_maroon_greyhound
#MaroonPr #TopDogAward #Publicrelations #celebration
Happy National Dog Day! 🐾
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Congratulations to @umbcmenssoccer on winning its first match of the season, 3-2 over Loyola in the first ever Blake Elliott Cup!
Many thanks to our friends at @wmar2news, @wbaltv11, @wjztv & @foxbaltimore for covering the match that was special in more ways than one, as Blake’s life was celebrated through the sport she and her family loved.
MPR is proud to be working with @umbclife to tell its many stories! #RetreiverNation #ClientLove
Congratulations to @umbcmenssoccer on winning its first match of the season, 3-2 over Loyola in the first ever Blake Elliott Cup!
Many thanks to our friends at @wmar2news, @wbaltv11, @wjztv & @foxbaltimore for covering the match that was special in more ways than one, as Blake’s life was celebrated through the sport she and her family loved.
MPR is proud to be working with @umbclife to tell its many stories! #RetreiverNation #ClientLove
Come along with Sam as we take you on a tour of our office, with some special guests along the way!
#maroonpr #tour #office #maroonminute
Come along with Sam as we take you on a tour of our office, with some special guests along the way!
#maroonpr #tour #office #maroonminute
