Cal Ripken, Sr. Foundation
Market-to-Market Media Relations
Summary
The Cal Ripken, Sr. Foundation is partnering with communities across America to design and facilitate the creation of Cal Ripken, Sr. Foundation Youth Development Parks. These multipurpose, synthetic turf, low-maintenance facilities are designed to provide a cohesive recreational and educational experience for children, particularly in at-risk communities.
Many urban ball fields have experienced decades of abuse and neglect. Fields have become overrun with trash and are frequently used as a market place for various forms of criminal and delinquent activity. In 2011, The Cal Ripken, Sr. Foundation set a goal to complete 50 Youth Development Parks in five years, to be shared with youth-serving organizations providing a safe place for kids to play and learn. To date, the Ripken Foundation has 84 completed parks across the country in 22 states.

Completed Parks
States with Media Coverage
The Strategy
For each Youth Development Park project, Maroon PR develops a unique media relations strategy within each market. Whether it is a large metropolitan city, or a local township, the goal is to distribute information about the projects to the right media members, control the message and garner positive attention for the Cal Ripken, Sr. Foundation and its partners. Our approach isn’t to just issue press releases. We conduct research, manage exclusive stories for different aspects of the project to select media, and facilitate media tours as well as press events when applicable.
In some cities, our team manages local media tours with Cal Ripken, Jr., government officials and project spokespeople to bring the news to the press. By booking in-studio television or radio interviews, and setting up private interviews with print/online reporters, it makes it much easier for the media to cover the news and helps form stronger relationships.
The Results
The Youth Development Park initiative has become one of the Cal Ripken, Sr. Foundation’s primary programs with completed projects in cities such as Aberdeen, Md., Baltimore, Md., Bridgeport, Conn., Fredericksburg, Va., Houston, TX, Los Angeles, Calif., Minneapolis, Minn., and Springfield, Mass. Maroon PR has successfully garnered media attention in every market, as well as nationally. Partners of each project have been happy with the coverage they have received, in conjunction with the Ripken Foundation. The organization’s brand is now recognized on a national level, and the Cal Ripken, Sr. Foundation has been able to attract new partners and interest from officials seeking to bring a Youth Development Park to their city in order to provide at-risk youth with a safe place to play.
“I have known John and worked with him for many years, and he has been and continues to be a great friend and outstanding public relations professional. Maroon PR is an invaluable part of our team. They play a significant role in our success as we continue to grow nationally.”
– Steve Salem, Cal Ripken, Sr. Foundation Executive Director
We encourage our clients to let us do more to drive business growth.
Learn how our integrated services can work for you.
Connect with us.
🏆 Top Dog Award: @emma_cenicacelaya!
Emma is our talented Multimedia Production Specialist, and her work never disappoints. Last week, she knocked it out of the park with a stunning sizzle reel, took charge of a challenging client project, and fully embraced ownership of our Maroon PR Podcast—producing, recording, and editing with energy and excellence. We’re lucky to have her on the team! 🎬👏 @jack_maroon_greyhound 🐶
#MaroonPR #TopDogAward #PR #MPRLife #MPRBrew #podcast

🏆 Top Dog Award: @emma_cenicacelaya!
Emma is our talented Multimedia Production Specialist, and her work never disappoints. Last week, she knocked it out of the park with a stunning sizzle reel, took charge of a challenging client project, and fully embraced ownership of our Maroon PR Podcast—producing, recording, and editing with energy and excellence. We’re lucky to have her on the team! 🎬👏 @jack_maroon_greyhound 🐶
#MaroonPR #TopDogAward #PR #MPRLife #MPRBrew #podcast
📲Pick Up the Phone! John, Nancy, and Eliana discuss today’s media relations landscape and MPR’s approach to crafting compelling pitches, the power of a phone call, and why journalist relationships are still the core of media relations.
🎧: Listen to the full episode at the link in our bio
#MaroonPR #MPRBrew #SPINisaFourLetterWord #podcast #publicrelations #mediarelations

📲Pick Up the Phone! John, Nancy, and Eliana discuss today’s media relations landscape and MPR’s approach to crafting compelling pitches, the power of a phone call, and why journalist relationships are still the core of media relations.
🎧: Listen to the full episode at the link in our bio
#MaroonPR #MPRBrew #SPINisaFourLetterWord #podcast #publicrelations #mediarelations
The Maroon PR TOP DOG Award is back! This prestigious trophy is awarded weekly by our Chief of Staff, @jack_maroon_greyhound (with input from @mdprguy) and given to a team member that achieved success or was simply a great team player. 🏆
First award of 2025 goes to Nancy Yasharoff for her January media placements for clients - a national story and two great local festures for her nonprofit clients!
#MaroonPR #TopDog #PR #AgencyLife

The Maroon PR TOP DOG Award is back! This prestigious trophy is awarded weekly by our Chief of Staff, @jack_maroon_greyhound (with input from @mdprguy) and given to a team member that achieved success or was simply a great team player. 🏆
First award of 2025 goes to Nancy Yasharoff for her January media placements for clients - a national story and two great local festures for her nonprofit clients!
#MaroonPR #TopDog #PR #AgencyLife
“We must use time creatively, in the knowledge that the time is always right to do right.” -Dr. Martin Luther King, Jr. #marooncares #mdfoodbank #mlkday #endhunger

“We must use time creatively, in the knowledge that the time is always right to do right.” -Dr. Martin Luther King, Jr. #marooncares #mdfoodbank #mlkday #endhunger
New year, new season! Maroon PR’s “SPIN is a Four-Letter Word” podcast is back for its third season with a fresh focus. Welcome to The Brew, where our team dives into hot topics in public relations and share smart, actionable strategies.
In E1, “New Year, Clear Goals,” Sophie, Mike, and Matt W. discuss goal setting and strategic planning for the year ahead. Whether you’re mapping out strategies for brand growth, driving engagement, or tackling key objectives, this episode outlines a roadmap for how we turn vision into results. 🔗 in bio
Edited and produced by @emma_cenicacelaya, art by @sarahreneehill
#MaroonPR #MPRBrew #SPINisaFourLetterWord #Podcast #TheBrew #PublicRelations

New year, new season! Maroon PR’s “SPIN is a Four-Letter Word” podcast is back for its third season with a fresh focus. Welcome to The Brew, where our team dives into hot topics in public relations and share smart, actionable strategies.
In E1, “New Year, Clear Goals,” Sophie, Mike, and Matt W. discuss goal setting and strategic planning for the year ahead. Whether you’re mapping out strategies for brand growth, driving engagement, or tackling key objectives, this episode outlines a roadmap for how we turn vision into results. 🔗 in bio
Edited and produced by @emma_cenicacelaya, art by @sarahreneehill
#MaroonPR #MPRBrew #SPINisaFourLetterWord #Podcast #TheBrew #PublicRelations