Marine Corps Scholarship Foundation
Media Relations Campaign
Summary
Maroon PR (MPR) was tapped by the Marine Corps Scholarship Foundation to handle their major announcement of aย $65 million dollar giftย received fromย FedEx founder & Marine Corps veteran Fred Smith. The organizationโs mission is to honor Marines by providing scholarships for their children attending post-high school, undergraduate, and career and technical education programs in all 50 states. This life-changing gift will touch the lives of thousands of military families and their children, both now and in the future, the impact immediately enabling the organization to significantly increase the number of scholarships they award yearly.

Strategy
MPR developed a comprehensive public relations campaign with the goal of securing impactful, national media coverage. Our strategy included:
– A carefully crafted press release on the extraordinary gift, detailing what it means for the organization, & how the gift is tied to the release of a new motion picture titled Devotion.
– Strategic outreach to key media outlets using proven pitching tactics and our relationships with national media outlets.
– Published the release to PR Newswire in an effort to generate online mentions & enhance SEO results.
– A Satellite Broadcast Media Tour & Radio Media Tour with Ted Probert, MCSFโs President and CEO to reach key markets on the same day.
– An Audio News Release that produced a 60-second news read to reach millions in key markets throughout the country.
– An integrated approach to the announcement that included NMCSโs social media and other owned channels, and recommendations for MCSFโs Board Members to celebrate the news in a coordinated way.
Results
969 online articles/mentions nationally
24 local television interviews in markets across the country
Daily Buzz aired in 58 markets across the country with an audience of 4 million
The National Desk aired on 64 stations in 60 markets nationwide
Associated Press exclusive interview with Fred Smith resulted in 724 stories throughout the U.S. in top outlets such as ABC News, USA Today, The Washington Post, SF Examiner, Houston Chronicle, and many more.
16 radio interviews in local markets across the country, airing on 261 stations
Audio News Release distributed to a total audience of 25 million
America in the Morning national radio hit on 350 stations coast to coast
Watch our highlight reel detailing results of our media campaign!
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Yesterday we welcomed @mark_brodinsky, the author of You Matter to Maroon PR to speak with our team. What began with a simple two word card from a mentor sparked a global movement to remind people of their worth.
Markโs mission to impact one billion lives is both powerful and personal, and weโre inspired by the purpose behind it. You Matter.
#MaroonPR #PublicRelations #YouMatter

Yesterday we welcomed @mark_brodinsky, the author of You Matter to Maroon PR to speak with our team. What began with a simple two word card from a mentor sparked a global movement to remind people of their worth.
Markโs mission to impact one billion lives is both powerful and personal, and weโre inspired by the purpose behind it. You Matter.
#MaroonPR #PublicRelations #YouMatter
Listen to @sarahreneehill and @charmcityaj discuss how empathy and storytelling drive impactful design on our latest episode of #TheBrew Podcast ๐ง Link in our bio.
#MaroonPR #Podcast #SPINisaFourLetterWord #design #creativity #publicrelations

Listen to @sarahreneehill and @charmcityaj discuss how empathy and storytelling drive impactful design on our latest episode of #TheBrew Podcast ๐ง Link in our bio.
#MaroonPR #Podcast #SPINisaFourLetterWord #design #creativity #publicrelations
Join us in wishing a very happy birthday today to our founder and president, @mdprguy!
On Monday we celebrated John, @mwilliams5464 and @emmahottel, our May Birthday crew โ Cinco de Mayo-style ๐ฎ๐น๐
Cheers to good times and great people! #MaroonPR #mprlife #CincoDeMayo #birthday #publicrelations #maryland

Join us in wishing a very happy birthday today to our founder and president, @mdprguy!
On Monday we celebrated John, @mwilliams5464 and @emmahottel, our May Birthday crew โ Cinco de Mayo-style ๐ฎ๐น๐
Cheers to good times and great people! #MaroonPR #mprlife #CincoDeMayo #birthday #publicrelations #maryland
โณ๏ธ @seniorpgachamp Media Day at @congressionalcountryclub was a great success!
A big thank you to Baseball Hall of Famer Cal Ripken, Jr. and the media members who attended.
The 85th Senior PGA Championship will take center stage at Congressional Country Club May 22-25. For more info and to purchase tickets, visit the link in our bio #maroonplays #publicrelations #golf #seniorpgachamp #maryland
๐ And nice putt @mdprguy

โณ๏ธ @seniorpgachamp Media Day at @congressionalcountryclub was a great success!
A big thank you to Baseball Hall of Famer Cal Ripken, Jr. and the media members who attended.
The 85th Senior PGA Championship will take center stage at Congressional Country Club May 22-25. For more info and to purchase tickets, visit the link in our bio #maroonplays #publicrelations #golf #seniorpgachamp #maryland
๐ And nice putt @mdprguy
๐Top Dog Award: @miketwiname
This oneโs extra special โ weโre not just celebrating Mikeโs Top Dog Award, but also his promotion to Account Manager!
Over the past 3+ years as an Account Coordinator, Mike has demonstrated dedication, growth, and expertise. Recently, he answered the call to lead two clients, showing heโs ready for the next level.
Join us in congratulating Mike on this exciting milestone! ๐
๐ถ @jack_maroon_greyhound
#MaroonPR #TopDogAward #MPRLife #PR #PublicRelations #SocialMedia #promotion

๐Top Dog Award: @miketwiname
This oneโs extra special โ weโre not just celebrating Mikeโs Top Dog Award, but also his promotion to Account Manager!
Over the past 3+ years as an Account Coordinator, Mike has demonstrated dedication, growth, and expertise. Recently, he answered the call to lead two clients, showing heโs ready for the next level.
Join us in congratulating Mike on this exciting milestone! ๐
๐ถ @jack_maroon_greyhound
#MaroonPR #TopDogAward #MPRLife #PR #PublicRelations #SocialMedia #promotion