Marine Corps Scholarship Foundation
Media Relations Campaign
Summary
Maroon PR (MPR) was tapped by the Marine Corps Scholarship Foundation to handle their major announcement of a $65 million dollar gift received from FedEx founder & Marine Corps veteran Fred Smith. The organization’s mission is to honor Marines by providing scholarships for their children attending post-high school, undergraduate, and career and technical education programs in all 50 states. This life-changing gift will touch the lives of thousands of military families and their children, both now and in the future, the impact immediately enabling the organization to significantly increase the number of scholarships they award yearly.
Strategy
MPR developed a comprehensive public relations campaign with the goal of securing impactful, national media coverage. Our strategy included:
– A carefully crafted press release on the extraordinary gift, detailing what it means for the organization, & how the gift is tied to the release of a new motion picture titled Devotion.
– Strategic outreach to key media outlets using proven pitching tactics and our relationships with national media outlets.
– Published the release to PR Newswire in an effort to generate online mentions & enhance SEO results.
– A Satellite Broadcast Media Tour & Radio Media Tour with Ted Probert, MCSF’s President and CEO to reach key markets on the same day.
– An Audio News Release that produced a 60-second news read to reach millions in key markets throughout the country.
– An integrated approach to the announcement that included NMCS’s social media and other owned channels, and recommendations for MCSF’s Board Members to celebrate the news in a coordinated way.
Results
969 online articles/mentions nationally
24 local television interviews in markets across the country
Daily Buzz aired in 58 markets across the country with an audience of 4 million
The National Desk aired on 64 stations in 60 markets nationwide
Associated Press exclusive interview with Fred Smith resulted in 724 stories throughout the U.S. in top outlets such as ABC News, USA Today, The Washington Post, SF Examiner, Houston Chronicle, and many more.
16 radio interviews in local markets across the country, airing on 261 stations
Audio News Release distributed to a total audience of 25 million
America in the Morning national radio hit on 350 stations coast to coast
Watch our highlight reel detailing results of our media campaign!
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We had the great honor of working alongside Brooks Robinson on many occasions over the years. His kindness and generosity were unmatched. We were lucky to know him, and Baltimore lucky to have him.
Rest in Peace, Brooksie
We had the great honor of working alongside Brooks Robinson on many occasions over the years. His kindness and generosity were unmatched. We were lucky to know him, and Baltimore lucky to have him.
Rest in Peace, Brooksie
The storied tradition of equestrian Eventing at iconic Fair Hill comes alive in just one month at the @maryland5star! We’ve been busy working with media partners to preview this year’s event, and we’re just getting started.
✨It’s THE place to be in October ✨ Check our 🔗in bio for all the details.
#MD5Star #MDEvents #Maryland #VisitMaryland #cecilcounty
The storied tradition of equestrian Eventing at iconic Fair Hill comes alive in just one month at the @maryland5star! We’ve been busy working with media partners to preview this year’s event, and we’re just getting started.
✨It’s THE place to be in October ✨ Check our 🔗in bio for all the details.
#MD5Star #MDEvents #Maryland #VisitMaryland #cecilcounty
Celebrating our two international office pups that bring us so much joy! 🐶
• Chief of Staff • Jack the Irish Greyhound @jack_maroon_greyhound
• Chief of Naps • Lucy the English Bulldog/Pug
#internationaldogday #officepups #officepupsofinstagram
Celebrating our two international office pups that bring us so much joy! 🐶
• Chief of Staff • Jack the Irish Greyhound @jack_maroon_greyhound
• Chief of Naps • Lucy the English Bulldog/Pug
#internationaldogday #officepups #officepupsofinstagram
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#pragency #podcast #marylandsports #mdsporttourism
Let`s Have a Beer with Terry Hasseltine, Exec Director of the @marylandsportscommission as we discuss his career path, relationships built, and current happenings of the Commission in Episode 8 of #SPINisaFourLetterWord 🔗 in bio.
#pragency #podcast #marylandsports #mdsporttourism
From Conquest Beach in Centreville with @bgcbaltimore, to Deal Island with @mdfoodbank, over to Aberdeen with @calripkensrfdn, yesterday was a busy day for our team across the state! #maroonpr #pragency #maryland #mediarelations
From Conquest Beach in Centreville with @bgcbaltimore, to Deal Island with @mdfoodbank, over to Aberdeen with @calripkensrfdn, yesterday was a busy day for our team across the state! #maroonpr #pragency #maryland #mediarelations
