Grassroots Baseball
Building & Launching a Brand
Summary
In 2019, Maroon PR was hired by longtime President of the National Baseball Hall of Fame, Jeff Idelson, to develop his new organization’s brand and then officially launch the brand using media relations and social media.
Million Media Impressions
Branding Elements
Strategy
Working closely with Jeff and his business partner to understand the mission, Maroon PR developed the brand pallet, logo and accompanying collateral and digital design pieces needed to launch the organization.
In addition to establishing the brand identity, Maroon PR has also created all accompanying digital content and collateral as the organization continues to establish itself in the marketplace.
Once the brand direction was solidified, Maroon PR worked with the Grassroots Baseball team to define and establish their social media presence and brand each of the platforms. Simultaneously, the MPR team developed a public launch plan that included a tiered approach to a media announcement and social media content push. In addition to the media relations strategy, the team developed a targeted media list and all accompanying press materials needed to introduce the new organization to the media.
Media Results
MPR drafted and distributed Grassroots Baseball Announcement to national baseball media, and through targeted pitches secured interviews about the Grassroots Baseball launch with:
• USA Today’s Bob Nightengale
• ESPN’s Buster Olney
• ESPN’s Jeremy Schaap
• Sports Business Journal’s John Aceti
• Sports Business’ Eric Fisher
• Sporting News’ Ryan Fagan
• New York Times’ Tyler Kepner
• AP’s Ron Blum
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Maroon PR was honored to assist in coordinating national media and interviews with key individuals at the @nleomf 9/11 Memorial Ceremony today.
The ceremony consisted of the reading of 667 names of fallen officers connected to the events of 9/11, alongside tributes honoring their service, sacrifice and lasting legacy.
Our hearts go out to all of the brave men and women whose actions saved countless lives that day.
Maroon PR was honored to assist in coordinating national media and interviews with key individuals at the @nleomf 9/11 Memorial Ceremony today.
The ceremony consisted of the reading of 667 names of fallen officers connected to the events of 9/11, alongside tributes honoring their service, sacrifice and lasting legacy.
Our hearts go out to all of the brave men and women whose actions saved countless lives that day.
🏆Top Dog August🐾
Congratulations to @miketwiname, our August Top Dog! Mike landed significant hits for @target, the @calripkensrfdn, and @nleomf Officer of the Month. His creativity also helped the @marinescholars capitalize on coverage in the states they are most active. Way to go Mike!
🐾 @jack_maroon_greyhound
#MaroonPr #TopDogAward #Publicrelations #celebration
🏆Top Dog August🐾
Congratulations to @miketwiname, our August Top Dog! Mike landed significant hits for @target, the @calripkensrfdn, and @nleomf Officer of the Month. His creativity also helped the @marinescholars capitalize on coverage in the states they are most active. Way to go Mike!
🐾 @jack_maroon_greyhound
#MaroonPr #TopDogAward #Publicrelations #celebration
Happy National Dog Day! 🐾
#nationaldogday #maroonpr #dogsofinstagram
Congratulations to @umbcmenssoccer on winning its first match of the season, 3-2 over Loyola in the first ever Blake Elliott Cup!
Many thanks to our friends at @wmar2news, @wbaltv11, @wjztv & @foxbaltimore for covering the match that was special in more ways than one, as Blake’s life was celebrated through the sport she and her family loved.
MPR is proud to be working with @umbclife to tell its many stories! #RetreiverNation #ClientLove
Congratulations to @umbcmenssoccer on winning its first match of the season, 3-2 over Loyola in the first ever Blake Elliott Cup!
Many thanks to our friends at @wmar2news, @wbaltv11, @wjztv & @foxbaltimore for covering the match that was special in more ways than one, as Blake’s life was celebrated through the sport she and her family loved.
MPR is proud to be working with @umbclife to tell its many stories! #RetreiverNation #ClientLove
Come along with Sam as we take you on a tour of our office, with some special guests along the way!
#maroonpr #tour #office #maroonminute
Come along with Sam as we take you on a tour of our office, with some special guests along the way!
#maroonpr #tour #office #maroonminute
