Grassroots Baseball
Building & Launching a Brand
Summary
In 2019, Maroon PR was hired by longtime President of the National Baseball Hall of Fame, Jeff Idelson, to develop his new organization’s brand and then officially launch the brand using media relations and social media.
Million Media Impressions
Branding Elements
Strategy
Working closely with Jeff and his business partner to understand the mission, Maroon PR developed the brand pallet, logo and accompanying collateral and digital design pieces needed to launch the organization.
In addition to establishing the brand identity, Maroon PR has also created all accompanying digital content and collateral as the organization continues to establish itself in the marketplace.
Once the brand direction was solidified, Maroon PR worked with the Grassroots Baseball team to define and establish their social media presence and brand each of the platforms. Simultaneously, the MPR team developed a public launch plan that included a tiered approach to a media announcement and social media content push. In addition to the media relations strategy, the team developed a targeted media list and all accompanying press materials needed to introduce the new organization to the media.
Media Results
MPR drafted and distributed Grassroots Baseball Announcement to national baseball media, and through targeted pitches secured interviews about the Grassroots Baseball launch with:
• USA Today’s Bob Nightengale
• ESPN’s Buster Olney
• ESPN’s Jeremy Schaap
• Sports Business Journal’s John Aceti
• Sports Business’ Eric Fisher
• Sporting News’ Ryan Fagan
• New York Times’ Tyler Kepner
• AP’s Ron Blum


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🏆 Top Dog Award: @emma_cenicacelaya!
Emma is our talented Multimedia Production Specialist, and her work never disappoints. Last week, she knocked it out of the park with a stunning sizzle reel, took charge of a challenging client project, and fully embraced ownership of our Maroon PR Podcast—producing, recording, and editing with energy and excellence. We’re lucky to have her on the team! 🎬👏 @jack_maroon_greyhound 🐶
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📲Pick Up the Phone! John, Nancy, and Eliana discuss today’s media relations landscape and MPR’s approach to crafting compelling pitches, the power of a phone call, and why journalist relationships are still the core of media relations.
🎧: Listen to the full episode at the link in our bio
#MaroonPR #MPRBrew #SPINisaFourLetterWord #podcast #publicrelations #mediarelations
The Maroon PR TOP DOG Award is back! This prestigious trophy is awarded weekly by our Chief of Staff, @jack_maroon_greyhound (with input from @mdprguy) and given to a team member that achieved success or was simply a great team player. 🏆
First award of 2025 goes to Nancy Yasharoff for her January media placements for clients - a national story and two great local festures for her nonprofit clients!
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The Maroon PR TOP DOG Award is back! This prestigious trophy is awarded weekly by our Chief of Staff, @jack_maroon_greyhound (with input from @mdprguy) and given to a team member that achieved success or was simply a great team player. 🏆
First award of 2025 goes to Nancy Yasharoff for her January media placements for clients - a national story and two great local festures for her nonprofit clients!
#MaroonPR #TopDog #PR #AgencyLife
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“We must use time creatively, in the knowledge that the time is always right to do right.” -Dr. Martin Luther King, Jr. #marooncares #mdfoodbank #mlkday #endhunger
New year, new season! Maroon PR’s “SPIN is a Four-Letter Word” podcast is back for its third season with a fresh focus. Welcome to The Brew, where our team dives into hot topics in public relations and share smart, actionable strategies.
In E1, “New Year, Clear Goals,” Sophie, Mike, and Matt W. discuss goal setting and strategic planning for the year ahead. Whether you’re mapping out strategies for brand growth, driving engagement, or tackling key objectives, this episode outlines a roadmap for how we turn vision into results. 🔗 in bio
Edited and produced by @emma_cenicacelaya, art by @sarahreneehill
#MaroonPR #MPRBrew #SPINisaFourLetterWord #Podcast #TheBrew #PublicRelations

New year, new season! Maroon PR’s “SPIN is a Four-Letter Word” podcast is back for its third season with a fresh focus. Welcome to The Brew, where our team dives into hot topics in public relations and share smart, actionable strategies.
In E1, “New Year, Clear Goals,” Sophie, Mike, and Matt W. discuss goal setting and strategic planning for the year ahead. Whether you’re mapping out strategies for brand growth, driving engagement, or tackling key objectives, this episode outlines a roadmap for how we turn vision into results. 🔗 in bio
Edited and produced by @emma_cenicacelaya, art by @sarahreneehill
#MaroonPR #MPRBrew #SPINisaFourLetterWord #Podcast #TheBrew #PublicRelations