Grassroots Baseball
Building & Launching a Brand
Summary
In 2019, Maroon PR was hired by longtime President of the National Baseball Hall of Fame, Jeff Idelson, to develop his new organization’s brand and then officially launch the brand using media relations and social media.
Million Media Impressions
Branding Elements
Strategy
Working closely with Jeff and his business partner to understand the mission, Maroon PR developed the brand pallet, logo and accompanying collateral and digital design pieces needed to launch the organization.
In addition to establishing the brand identity, Maroon PR has also created all accompanying digital content and collateral as the organization continues to establish itself in the marketplace.
Once the brand direction was solidified, Maroon PR worked with the Grassroots Baseball team to define and establish their social media presence and brand each of the platforms. Simultaneously, the MPR team developed a public launch plan that included a tiered approach to a media announcement and social media content push. In addition to the media relations strategy, the team developed a targeted media list and all accompanying press materials needed to introduce the new organization to the media.
Media Results
MPR drafted and distributed Grassroots Baseball Announcement to national baseball media, and through targeted pitches secured interviews about the Grassroots Baseball launch with:
• USA Today’s Bob Nightengale
• ESPN’s Buster Olney
• ESPN’s Jeremy Schaap
• Sports Business Journal’s John Aceti
• Sports Business’ Eric Fisher
• Sporting News’ Ryan Fagan
• New York Times’ Tyler Kepner
• AP’s Ron Blum
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🚨Timely episode alert. Recent high profile missteps inspired this discussion between John and Amanda on the role of the Sports PR person - what it is and what it’s not. Listen now using the link in our bio. #TheBrew #podcast #sports #sportspr #ncaa #golf
🚨Timely episode alert. Recent high profile missteps inspired this discussion between John and Amanda on the role of the Sports PR person - what it is and what it’s not. Listen now using the link in our bio. #TheBrew #podcast #sports #sportspr #ncaa #golf
Cheers to 19 years! 🍻
We celebrated MPR’s recent anniversary in the way a non-agency agency does…
🌶️ Chili Cook-Off
🍺 #NationalBeerDay Beer Exchange
🎉 Honoring the Matts for 5 years with MPR
Check out the highlights from an incredible day at 6940 Columbia Gateway Dr #MPRLife #MaroonPR #Maryland
Cheers to 19 years! 🍻
We celebrated MPR’s recent anniversary in the way a non-agency agency does…
🌶️ Chili Cook-Off
🍺 #NationalBeerDay Beer Exchange
🎉 Honoring the Matts for 5 years with MPR
Check out the highlights from an incredible day at 6940 Columbia Gateway Dr #MPRLife #MaroonPR #Maryland
🏆Top Dog Award: @elli.rak
Eliana joined MPR in September as an Account Coordinator and caught on quickly! She wrapped up a strong month of March with a terrific week managing influencer partnerships, garnering media coverage for a client announcement in New Jersey, and finishing up an intricate annual report. Join us in celebrating this recognition of jobs well done! 👏
🐶 @jack_maroon_greyhound
#MaroonPR #TopDogAward #MPRLife #PR #PublicRelations #SocialMedia
🏆Top Dog Award: @elli.rak
Eliana joined MPR in September as an Account Coordinator and caught on quickly! She wrapped up a strong month of March with a terrific week managing influencer partnerships, garnering media coverage for a client announcement in New Jersey, and finishing up an intricate annual report. Join us in celebrating this recognition of jobs well done! 👏
🐶 @jack_maroon_greyhound
#MaroonPR #TopDogAward #MPRLife #PR #PublicRelations #SocialMedia
Listen to @mdprguy and @jbloomer12 discuss the art of managing client expectations in our latest episode of #TheBrew podcast. 🎧Link in bio. #TheBrew #MaroonPR #Podcast #SPINisaFourLetterWord #publicrelations #clients
Listen to @mdprguy and @jbloomer12 discuss the art of managing client expectations in our latest episode of #TheBrew podcast. 🎧Link in bio. #TheBrew #MaroonPR #Podcast #SPINisaFourLetterWord #publicrelations #clients
🏆Top Dog Award: @emmahottel
Emma is a stellar Account Coordinator (who started as an MPR intern)! March was busy and mid-month Emma had a particularly stellar week, submitting numerous award nominations for clients, meeting short deadlines, contributing to multiple big projects, and doing it all with professionalism and calm. She also had a great shoutout from a client, complimenting her hard work. Join us in celebrating this recognition of jobs well done!
🐶 @jack_maroon_greyhound
#MaroonPR #TopDogAward #MPRLife #PR #PublicRelations #SocialMedia
🏆Top Dog Award: @emmahottel
Emma is a stellar Account Coordinator (who started as an MPR intern)! March was busy and mid-month Emma had a particularly stellar week, submitting numerous award nominations for clients, meeting short deadlines, contributing to multiple big projects, and doing it all with professionalism and calm. She also had a great shoutout from a client, complimenting her hard work. Join us in celebrating this recognition of jobs well done!
🐶 @jack_maroon_greyhound
#MaroonPR #TopDogAward #MPRLife #PR #PublicRelations #SocialMedia
