Grassroots Baseball
Building & Launching a Brand
Summary
In 2019, Maroon PR was hired by longtime President of the National Baseball Hall of Fame, Jeff Idelson, to develop his new organization’s brand and then officially launch the brand using media relations and social media.
Million Media Impressions
Branding Elements
Strategy
Working closely with Jeff and his business partner to understand the mission, Maroon PR developed the brand pallet, logo and accompanying collateral and digital design pieces needed to launch the organization.
In addition to establishing the brand identity, Maroon PR has also created all accompanying digital content and collateral as the organization continues to establish itself in the marketplace.
Once the brand direction was solidified, Maroon PR worked with the Grassroots Baseball team to define and establish their social media presence and brand each of the platforms. Simultaneously, the MPR team developed a public launch plan that included a tiered approach to a media announcement and social media content push. In addition to the media relations strategy, the team developed a targeted media list and all accompanying press materials needed to introduce the new organization to the media.
Media Results
MPR drafted and distributed Grassroots Baseball Announcement to national baseball media, and through targeted pitches secured interviews about the Grassroots Baseball launch with:
• USA Today’s Bob Nightengale
• ESPN’s Buster Olney
• ESPN’s Jeremy Schaap
• Sports Business Journal’s John Aceti
• Sports Business’ Eric Fisher
• Sporting News’ Ryan Fagan
• New York Times’ Tyler Kepner
• AP’s Ron Blum
We encourage our clients to let us do more to drive business growth.
Learn how our integrated services can
work for you.
Connect with us.
New podcast episode alert! As a seasoned sports writer with a career spanning since 1977, @thomloverro has a treasure trove of stories to share. 🍻 Get ready to raise a glass as we sit down over beers and hear some of his best, from World Series coverage to the great Muhammad Ali. Listen now at the link in our bio. #SPINisaFourLetterWord
New podcast episode alert! As a seasoned sports writer with a career spanning since 1977, @thomloverro has a treasure trove of stories to share. 🍻 Get ready to raise a glass as we sit down over beers and hear some of his best, from World Series coverage to the great Muhammad Ali. Listen now at the link in our bio. #SPINisaFourLetterWord
Let’s Have a Beer with...Bill Ripken; former major leaguer, current @mlbnetwork analyst, and friend of MPR. Bill joined our podcast at @jimmysseafood to enjoy steamed crabs, a beer, and conversation about his journey through baseball and business. 🍻 🦀 🔗 in bio #SPINisaFourLetterWord #podcast #baseball #business
Let’s Have a Beer with...Bill Ripken; former major leaguer, current @mlbnetwork analyst, and friend of MPR. Bill joined our podcast at @jimmysseafood to enjoy steamed crabs, a beer, and conversation about his journey through baseball and business. 🍻 🦀 🔗 in bio #SPINisaFourLetterWord #podcast #baseball #business
As part of our #PoliceWeek PR efforts, we were honored to work alongside @NLEOMF today in support of the @NPK9Foundation’s K9 Memorial Service. The ceremony commemorated more than 20 fallen police K9s who gave their lives in the line of duty in 2022.
#PoliceWeek #policeweek2023 #nleomf #k9 #policedogs
As part of our #PoliceWeek PR efforts, we were honored to work alongside @NLEOMF today in support of the @NPK9Foundation’s K9 Memorial Service. The ceremony commemorated more than 20 fallen police K9s who gave their lives in the line of duty in 2022.
#PoliceWeek #policeweek2023 #nleomf #k9 #policedogs
What a great morning helping the @CalRipkenSrFdn and Kahlert Foundation commemorate the opening of the 1st of 29 new #STEM centers in every @CCPSk12 elementary & middle school! Special thanks to @AvaWBAL for hosting today’s event.
What a great morning helping the @CalRipkenSrFdn and Kahlert Foundation commemorate the opening of the 1st of 29 new #STEM centers in every @CCPSk12 elementary & middle school! Special thanks to @AvaWBAL for hosting today’s event.
Ep 3 S2 #SPINisaFourLetterWord podcast is live! In this episode, we sit down over a beer with @dipaularose, who leads communications for the @univofmaryland @terpswbb to discuss Name, Image, Likeness (NIL), the transfer portal, and the adjustments collegiate athletic departments must make to be competitive in the rapidly changing world of women`s sports. 🔗 in bio to listen now!
#pragency #podcast #womensbasketball #womenssports #NIL
Ep 3 S2 #SPINisaFourLetterWord podcast is live! In this episode, we sit down over a beer with @dipaularose, who leads communications for the @univofmaryland @terpswbb to discuss Name, Image, Likeness (NIL), the transfer portal, and the adjustments collegiate athletic departments must make to be competitive in the rapidly changing world of women`s sports. 🔗 in bio to listen now!
#pragency #podcast #womensbasketball #womenssports #NIL
