50th Anniversary Ad Campaign

During GBMC’s 50th anniversary year-long celebration in 2015, Maroon PR managed all efforts around the hospital’s strategic media planning and media partnerships designed to raise public awareness around the hospital’s milestone. Our role included working with all potential local TV and radio partners to identify the best fit and most impactful media partners for GBMC to help celebrate its 50-year history of serving the community as a leading community hospital.

The process culminated with Maroon PR and GBMC identifying both a local TV and radio media partner for GBMC in WMAR TV and Entercom (previously CBS Radio) to help share stories from patients, doctors, nurses, staff, volunteers, donors and others during the year. Maroon PR worked with both WMAR TV and Entercom to manage the year-long media buys and numerous partnership elements including broadcast advertising efforts, event support, online and social media efforts, and special features throughout the year.
The TV and radio media partnerships that Maroon PR created for GBMC were so successful in driving awareness for the hospital and its community impact that they both have become ongoing multi-year relationships.

Matt Stover Partnership

Additionally, Maroon PR assisted GBMC in creating a unique internal employee-facing campaign with former Baltimore Raven, Matt Stover, who served as ambassador for GBMC Nursing. Maroon PR shared our longstanding relationship with Stover to secure his partnership with GBMC to help showcase their Art of Nursing campaign focusing on teamwork and leadership among the nursing ranks at GBMC. Stover met with nurses throughout the hospital to share stories on teamwork and success and served as emcee at the hospital’s new Art of Nursing Gala. GBMC and Stover have continued the successful partnership as the Art of Nursing program grows year over year.