Ronald McDonald House of Greater Washington DC
Feed the House Campaign
Summary
In an effort to help the Ronald McDonald House Charities® of Greater Washington, DC (RMHCDC) secure funding and generate more awareness around their signature volunteer cooking program, Maroon PR brought a partnership idea to the RMHCDC team for a nutrition collaboration with Giant Foods. Maroon PR developed the proposed “Feed the House” campaign which led to the campaign partnership and an additional donation of $10,000 worth of gifts cards from Giant to support those who participate.
Content Pieces
Thousand Media Impressions
Thousand Social Media Impressions
Highlights
Feed the House supports a program within the organization that provides a ‘home-away-from-home’ for families with a child being treated at a local hospital. In an effort to promote health, wellness and giving back locally, Giant Food’s Registered Dietitian team created month-long meal plans volunteers can follow to offer families staying in the DC area houses a varied menu of healthy and delicious options.
Using National Nutrition Month as the launch hook, Maroon PR worked with Giant Foods to build the Feed the House campaign and launch it on March 1. Pre-launch efforts included logo and content development including graphics and video, campaign messaging and a media relations strategy.
Once the campaign was branded, Maroon PR used an integrated approach to market the campaign, focusing on media relations and social media to help tell the story of this great partnership.
Results
Since launch, Maroon PR has secured two Washington DC TV segments to promote the campaign and RMHCDC volunteer opportunities, and created social content for over 30 social media posts in support of Feed the House. Maroon PR continues to promote the campaign, using a variety to hooks to secure media attention and social media engagements.
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“We must use time creatively, in the knowledge that the time is always right to do right.” -Dr. Martin Luther King, Jr. #marooncares #mdfoodbank #mlkday #endhunger
“We must use time creatively, in the knowledge that the time is always right to do right.” -Dr. Martin Luther King, Jr. #marooncares #mdfoodbank #mlkday #endhunger
New year, new season! Maroon PR’s “SPIN is a Four-Letter Word” podcast is back for its third season with a fresh focus. Welcome to The Brew, where our team dives into hot topics in public relations and share smart, actionable strategies.
In E1, “New Year, Clear Goals,” Sophie, Mike, and Matt W. discuss goal setting and strategic planning for the year ahead. Whether you’re mapping out strategies for brand growth, driving engagement, or tackling key objectives, this episode outlines a roadmap for how we turn vision into results. 🔗 in bio
Edited and produced by @emma_cenicacelaya, art by @sarahreneehill
#MaroonPR #MPRBrew #SPINisaFourLetterWord #Podcast #TheBrew #PublicRelations
New year, new season! Maroon PR’s “SPIN is a Four-Letter Word” podcast is back for its third season with a fresh focus. Welcome to The Brew, where our team dives into hot topics in public relations and share smart, actionable strategies.
In E1, “New Year, Clear Goals,” Sophie, Mike, and Matt W. discuss goal setting and strategic planning for the year ahead. Whether you’re mapping out strategies for brand growth, driving engagement, or tackling key objectives, this episode outlines a roadmap for how we turn vision into results. 🔗 in bio
Edited and produced by @emma_cenicacelaya, art by @sarahreneehill
#MaroonPR #MPRBrew #SPINisaFourLetterWord #Podcast #TheBrew #PublicRelations
Congratulations to @cottrellguy, a charter member and 2024 champion of the MPR Fantasy Football League! 🏆🏈 #MPRLife
Congratulations to @cottrellguy, a charter member and 2024 champion of the MPR Fantasy Football League! 🏆🏈 #MPRLife
🎆 Happy New Year! Here’s to a 2025 filled with creativity, impact, and success. Let’s make it extraordinary! #MaroonPR #MaroonCares #MaroonGathers #MaroonPlays
🎆 Happy New Year! Here’s to a 2025 filled with creativity, impact, and success. Let’s make it extraordinary! #MaroonPR #MaroonCares #MaroonGathers #MaroonPlays
🎉 Wrapping up 2024 with gratitude and pride! From supporting nonprofits, to launching new facilities, and creative partnerships…We’ve had a great Q4.
Check out our latest blog for all the highlights from #MaroonCares, #MaroonPlays, and #MaroonGathers!
📲 Link in bio
🎉 Wrapping up 2024 with gratitude and pride! From supporting nonprofits, to launching new facilities, and creative partnerships…We’ve had a great Q4.
Check out our latest blog for all the highlights from #MaroonCares, #MaroonPlays, and #MaroonGathers!
📲 Link in bio
