Ronald McDonald House of Greater Washington DC
Feed the House Campaign
Summary
In an effort to help the Ronald McDonald House Charities® of Greater Washington, DC (RMHCDC) secure funding and generate more awareness around their signature volunteer cooking program, Maroon PR brought a partnership idea to the RMHCDC team for a nutrition collaboration with Giant Foods. Maroon PR developed the proposed “Feed the House” campaign which led to the campaign partnership and an additional donation of $10,000 worth of gifts cards from Giant to support those who participate.
Content Pieces
Thousand Media Impressions
Thousand Social Media Impressions
Highlights
Feed the House supports a program within the organization that provides a ‘home-away-from-home’ for families with a child being treated at a local hospital. In an effort to promote health, wellness and giving back locally, Giant Food’s Registered Dietitian team created month-long meal plans volunteers can follow to offer families staying in the DC area houses a varied menu of healthy and delicious options.
Using National Nutrition Month as the launch hook, Maroon PR worked with Giant Foods to build the Feed the House campaign and launch it on March 1. Pre-launch efforts included logo and content development including graphics and video, campaign messaging and a media relations strategy.
Once the campaign was branded, Maroon PR used an integrated approach to market the campaign, focusing on media relations and social media to help tell the story of this great partnership.
Results
Since launch, Maroon PR has secured two Washington DC TV segments to promote the campaign and RMHCDC volunteer opportunities, and created social content for over 30 social media posts in support of Feed the House. Maroon PR continues to promote the campaign, using a variety to hooks to secure media attention and social media engagements.
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The ceremony consisted of the reading of 667 names of fallen officers connected to the events of 9/11, alongside tributes honoring their service, sacrifice and lasting legacy.
Our hearts go out to all of the brave men and women whose actions saved countless lives that day.
Maroon PR was honored to assist in coordinating national media and interviews with key individuals at the @nleomf 9/11 Memorial Ceremony today.
The ceremony consisted of the reading of 667 names of fallen officers connected to the events of 9/11, alongside tributes honoring their service, sacrifice and lasting legacy.
Our hearts go out to all of the brave men and women whose actions saved countless lives that day.
🏆Top Dog August🐾
Congratulations to @miketwiname, our August Top Dog! Mike landed significant hits for @target, the @calripkensrfdn, and @nleomf Officer of the Month. His creativity also helped the @marinescholars capitalize on coverage in the states they are most active. Way to go Mike!
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🏆Top Dog August🐾
Congratulations to @miketwiname, our August Top Dog! Mike landed significant hits for @target, the @calripkensrfdn, and @nleomf Officer of the Month. His creativity also helped the @marinescholars capitalize on coverage in the states they are most active. Way to go Mike!
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Congratulations to @umbcmenssoccer on winning its first match of the season, 3-2 over Loyola in the first ever Blake Elliott Cup!
Many thanks to our friends at @wmar2news, @wbaltv11, @wjztv & @foxbaltimore for covering the match that was special in more ways than one, as Blake’s life was celebrated through the sport she and her family loved.
MPR is proud to be working with @umbclife to tell its many stories! #RetreiverNation #ClientLove
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Come along with Sam as we take you on a tour of our office, with some special guests along the way!
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