Ronald McDonald House of Greater Washington DC
Feed the House Campaign
Summary
In an effort to help the Ronald McDonald House Charities® of Greater Washington, DC (RMHCDC) secure funding and generate more awareness around their signature volunteer cooking program, Maroon PR brought a partnership idea to the RMHCDC team for a nutrition collaboration with Giant Foods. Maroon PR developed the proposed “Feed the House” campaign which led to the campaign partnership and an additional donation of $10,000 worth of gifts cards from Giant to support those who participate.
Content Pieces
Thousand Media Impressions
Thousand Social Media Impressions
Highlights
Feed the House supports a program within the organization that provides a ‘home-away-from-home’ for families with a child being treated at a local hospital. In an effort to promote health, wellness and giving back locally, Giant Food’s Registered Dietitian team created month-long meal plans volunteers can follow to offer families staying in the DC area houses a varied menu of healthy and delicious options.
Using National Nutrition Month as the launch hook, Maroon PR worked with Giant Foods to build the Feed the House campaign and launch it on March 1. Pre-launch efforts included logo and content development including graphics and video, campaign messaging and a media relations strategy.
Once the campaign was branded, Maroon PR used an integrated approach to market the campaign, focusing on media relations and social media to help tell the story of this great partnership.
Results
Since launch, Maroon PR has secured two Washington DC TV segments to promote the campaign and RMHCDC volunteer opportunities, and created social content for over 30 social media posts in support of Feed the House. Maroon PR continues to promote the campaign, using a variety to hooks to secure media attention and social media engagements.
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🚨Timely episode alert. Recent high profile missteps inspired this discussion between John and Amanda on the role of the Sports PR person - what it is and what it’s not. Listen now using the link in our bio. #TheBrew #podcast #sports #sportspr #ncaa #golf
Cheers to 19 years! 🍻
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Cheers to 19 years! 🍻
We celebrated MPR’s recent anniversary in the way a non-agency agency does…
🌶️ Chili Cook-Off
🍺 #NationalBeerDay Beer Exchange
🎉 Honoring the Matts for 5 years with MPR
Check out the highlights from an incredible day at 6940 Columbia Gateway Dr #MPRLife #MaroonPR #Maryland
🏆Top Dog Award: @elli.rak
Eliana joined MPR in September as an Account Coordinator and caught on quickly! She wrapped up a strong month of March with a terrific week managing influencer partnerships, garnering media coverage for a client announcement in New Jersey, and finishing up an intricate annual report. Join us in celebrating this recognition of jobs well done! 👏
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🏆Top Dog Award: @elli.rak
Eliana joined MPR in September as an Account Coordinator and caught on quickly! She wrapped up a strong month of March with a terrific week managing influencer partnerships, garnering media coverage for a client announcement in New Jersey, and finishing up an intricate annual report. Join us in celebrating this recognition of jobs well done! 👏
🐶 @jack_maroon_greyhound
#MaroonPR #TopDogAward #MPRLife #PR #PublicRelations #SocialMedia
Listen to @mdprguy and @jbloomer12 discuss the art of managing client expectations in our latest episode of #TheBrew podcast. 🎧Link in bio. #TheBrew #MaroonPR #Podcast #SPINisaFourLetterWord #publicrelations #clients
Listen to @mdprguy and @jbloomer12 discuss the art of managing client expectations in our latest episode of #TheBrew podcast. 🎧Link in bio. #TheBrew #MaroonPR #Podcast #SPINisaFourLetterWord #publicrelations #clients
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🐶 @jack_maroon_greyhound
#MaroonPR #TopDogAward #MPRLife #PR #PublicRelations #SocialMedia
🏆Top Dog Award: @emmahottel
Emma is a stellar Account Coordinator (who started as an MPR intern)! March was busy and mid-month Emma had a particularly stellar week, submitting numerous award nominations for clients, meeting short deadlines, contributing to multiple big projects, and doing it all with professionalism and calm. She also had a great shoutout from a client, complimenting her hard work. Join us in celebrating this recognition of jobs well done!
🐶 @jack_maroon_greyhound
#MaroonPR #TopDogAward #MPRLife #PR #PublicRelations #SocialMedia
