Next One Up
Critical Awareness for Next One Up
Maroon PR was engaged by Next One Up (NOU) to showcase what the social impact nonprofit has grown into, now in its 11th year. With the dual goals to publicize NOU’s programs success in direct, positive results for at-risk young men in Baltimore City’s toughest neighborhoods, and to help them attract potential donors, Maroon PR developed an aggressive three-month campaign strategy.
BILLION Earned Media Impressions
MILLION Media Value
Maroon PR was retained by NOU for a three-month project to assist with key internal communications needs and execute an external media relations campaign focused on two key areas:
Publicize NOU’s programs success in direct, positive results for at-risk young men in Baltimore City’s toughest neighborhoods
Help attract potential donors
Our team secured media hits in a mix of local, regional and national outlets across TV, radio, web and print, including the front page of The Baltimore Sun. The primary focus was in getting NOU Founder/CEO Matt Hanna across the media spread to discuss the current status and his vision for the future of the program. We also began building Matt’s brand as a thought leader in the social impact nonprofit space.
The secondary focus was on highlighting NOU’s current and former participants, called “scholar athletes” while part of the program. Featured in media hits were NOU’s current program director, who is a former participant, along with several of their current high school and college, and recent college graduate scholar athletes.