Big League Chew
Fan Engagement
Summary
Maroon PR has been managing Big League Chew’s social media since 2015. Our main goal for all public relations efforts is to sell more gum, keeping in mind that mainly BLC sells to retailers with little emphasis on selling direct to consumers. Maroon PR’s social media strategy focuses on brand awareness and engagement by balancing the nostalgic aspect of the brand and new bubble gum fun for younger generations.
Our engagement strategies include organic content and contesting opportunities that encourage engagement, keyword monitoring to bring fans into the BLC community and seizing opportunities with media influencers. There has been very little spent on social advertising over the years.
%
Twitter followers increase
%
Facebook fans increase
%
Instagram followers increase
Growth & Engagement:
Since 2016, Big League Chew’s social media platforms have grown year over year with little paid advertising.
Twitter followers increased by 230.3%
Facebook fans have increased by 10.5%
Instagram followers increased by 850.9%
Big League Chew’s social media engagements across Facebook and Twitter have increased year over year since Maroon PR has managed social media. Engagements on Instagram increased significantly in 2016 and 2017, but slowed in 2018 given the widely successful growth in 2017. The following shows continual engagement growth focused on 2017 & 2018 results:
• In 2017 & 2018, the number of Instagram engagements increased by 373.5% since previous date range (2015 & 2016).
• In 2017 & 2018, the number of Instagram engagements per media increased by 148.2% since previous date range (2015 & 2016).
• In 2017 & 2018, the number of total Facebook engagements increased by 49.8% since previous date range (2015 & 2016).
• In 2017 & 2018, the number of Twitter engagements increased by 116.8% since previous date range (2015 & 2016).
“Maroon PR has elevated Big League Chew brand awareness to levels that have exceeded my expectations. The “BubbleGumFun” story is so well known all over the USA largely because Maroon PR’s people have been unswerving in their dedication to the brand. They have understood the unique “gospel of gum” that Ford Gum and I want to spread.” – Rob Nelson, inventor of Big League Chew
We encourage our clients to let us do more to drive business growth.
Learn how our integrated services can
work for you.
Connect with us.
New podcast episode alert! As a seasoned sports writer with a career spanning since 1977, @thomloverro has a treasure trove of stories to share. 🍻 Get ready to raise a glass as we sit down over beers and hear some of his best, from World Series coverage to the great Muhammad Ali. Listen now at the link in our bio. #SPINisaFourLetterWord

New podcast episode alert! As a seasoned sports writer with a career spanning since 1977, @thomloverro has a treasure trove of stories to share. 🍻 Get ready to raise a glass as we sit down over beers and hear some of his best, from World Series coverage to the great Muhammad Ali. Listen now at the link in our bio. #SPINisaFourLetterWord
Let’s Have a Beer with...Bill Ripken; former major leaguer, current @mlbnetwork analyst, and friend of MPR. Bill joined our podcast at @jimmysseafood to enjoy steamed crabs, a beer, and conversation about his journey through baseball and business. 🍻 🦀 🔗 in bio #SPINisaFourLetterWord #podcast #baseball #business

Let’s Have a Beer with...Bill Ripken; former major leaguer, current @mlbnetwork analyst, and friend of MPR. Bill joined our podcast at @jimmysseafood to enjoy steamed crabs, a beer, and conversation about his journey through baseball and business. 🍻 🦀 🔗 in bio #SPINisaFourLetterWord #podcast #baseball #business
As part of our #PoliceWeek PR efforts, we were honored to work alongside @NLEOMF today in support of the @NPK9Foundation’s K9 Memorial Service. The ceremony commemorated more than 20 fallen police K9s who gave their lives in the line of duty in 2022.
#PoliceWeek #policeweek2023 #nleomf #k9 #policedogs

As part of our #PoliceWeek PR efforts, we were honored to work alongside @NLEOMF today in support of the @NPK9Foundation’s K9 Memorial Service. The ceremony commemorated more than 20 fallen police K9s who gave their lives in the line of duty in 2022.
#PoliceWeek #policeweek2023 #nleomf #k9 #policedogs
What a great morning helping the @CalRipkenSrFdn and Kahlert Foundation commemorate the opening of the 1st of 29 new #STEM centers in every @CCPSk12 elementary & middle school! Special thanks to @AvaWBAL for hosting today’s event.

What a great morning helping the @CalRipkenSrFdn and Kahlert Foundation commemorate the opening of the 1st of 29 new #STEM centers in every @CCPSk12 elementary & middle school! Special thanks to @AvaWBAL for hosting today’s event.
Ep 3 S2 #SPINisaFourLetterWord podcast is live! In this episode, we sit down over a beer with @dipaularose, who leads communications for the @univofmaryland @terpswbb to discuss Name, Image, Likeness (NIL), the transfer portal, and the adjustments collegiate athletic departments must make to be competitive in the rapidly changing world of women`s sports. 🔗 in bio to listen now!
#pragency #podcast #womensbasketball #womenssports #NIL

Ep 3 S2 #SPINisaFourLetterWord podcast is live! In this episode, we sit down over a beer with @dipaularose, who leads communications for the @univofmaryland @terpswbb to discuss Name, Image, Likeness (NIL), the transfer portal, and the adjustments collegiate athletic departments must make to be competitive in the rapidly changing world of women`s sports. 🔗 in bio to listen now!
#pragency #podcast #womensbasketball #womenssports #NIL