Big League Chew
Fan Engagement
Summary
Maroon PR has been managing Big League Chew’s social media since 2015. Our main goal for all public relations efforts is to sell more gum, keeping in mind that mainly BLC sells to retailers with little emphasis on selling direct to consumers. Maroon PR’s social media strategy focuses on brand awareness and engagement by balancing the nostalgic aspect of the brand and new bubble gum fun for younger generations.
Our engagement strategies include organic content and contesting opportunities that encourage engagement, keyword monitoring to bring fans into the BLC community and seizing opportunities with media influencers. There has been very little spent on social advertising over the years.
%
Twitter followers increase
%
Facebook fans increase
%
Instagram followers increase
Growth & Engagement:
Since 2016, Big League Chew’s social media platforms have grown year over year with little paid advertising.
Twitter followers increased by 230.3%
Facebook fans have increased by 10.5%
Instagram followers increased by 850.9%
Big League Chew’s social media engagements across Facebook and Twitter have increased year over year since Maroon PR has managed social media. Engagements on Instagram increased significantly in 2016 and 2017, but slowed in 2018 given the widely successful growth in 2017. The following shows continual engagement growth focused on 2017 & 2018 results:
• In 2017 & 2018, the number of Instagram engagements increased by 373.5% since previous date range (2015 & 2016).
• In 2017 & 2018, the number of Instagram engagements per media increased by 148.2% since previous date range (2015 & 2016).
• In 2017 & 2018, the number of total Facebook engagements increased by 49.8% since previous date range (2015 & 2016).
• In 2017 & 2018, the number of Twitter engagements increased by 116.8% since previous date range (2015 & 2016).
“Maroon PR has elevated Big League Chew brand awareness to levels that have exceeded my expectations. The “BubbleGumFun” story is so well known all over the USA largely because Maroon PR’s people have been unswerving in their dedication to the brand. They have understood the unique “gospel of gum” that Ford Gum and I want to spread.” – Rob Nelson, inventor of Big League Chew
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Happy #MarylandDay! ❤️🖤💛 We celebrated together with crushes🍊made by @sophierogers451, 🦀 cookies from @theclassiccateringpeople, 🦀 dip, and of course @oldbay_seasoning on multiple items. We’re proud to be based in this great state! #mprlife #happymarylandday #baltimore #columbia
Happy #MarylandDay! ❤️🖤💛 We celebrated together with crushes🍊made by @sophierogers451, 🦀 cookies from @theclassiccateringpeople, 🦀 dip, and of course @oldbay_seasoning on multiple items. We’re proud to be based in this great state! #mprlife #happymarylandday #baltimore #columbia
🏆 Top Dog Award: @sophierogers451! It’s been a successful couple of weeks for our client, @preaknessfest, and Sophie led the charge. Including managing a plethora of media hits and stops on TV Hill with Maryland’s First Lady @dawnflythemoore. Way to go Sophie! 👏🤝
🐶 @jack_maroon_greyhound
#MPRLife #TopDogAward #PreaknessFestival
🏆 Top Dog Award: @sophierogers451! It’s been a successful couple of weeks for our client, @preaknessfest, and Sophie led the charge. Including managing a plethora of media hits and stops on TV Hill with Maryland’s First Lady @dawnflythemoore. Way to go Sophie! 👏🤝
🐶 @jack_maroon_greyhound
#MPRLife #TopDogAward #PreaknessFestival
📱Is your social media strategy future-proof? With #TikTok’s uncertain future and new platforms emerging, diversification is key. Listen as Amanda & Jen dive into social media strategy and how brands can stay ahead of shifting trends. 🎧Link in bio or listen on Apple, Spotify, and all major podcasting platforms. #podcast #MaroonPR #socialmedia #TheBrew #SPINisaFourLetterWord
📱Is your social media strategy future-proof? With #TikTok’s uncertain future and new platforms emerging, diversification is key. Listen as Amanda & Jen dive into social media strategy and how brands can stay ahead of shifting trends. 🎧Link in bio or listen on Apple, Spotify, and all major podcasting platforms. #podcast #MaroonPR #socialmedia #TheBrew #SPINisaFourLetterWord
☘️Lucky Monday at #MPR with a delicious lunch from @theclassiccateringpeople’s Classic To Go! Seasonal menus, scratch cooking, and delivery. #stpatricksday #mprlife #classictogo
☘️Lucky Monday at #MPR with a delicious lunch from @theclassiccateringpeople’s Classic To Go! Seasonal menus, scratch cooking, and delivery. #stpatricksday #mprlife #classictogo
🏆Top Dog Award: @mattclund!
Matt Lund is an excellent Account Director, with us for just over 5 years! Lund received the award this week for his hard work onboarding a new client, in a new vertical, while continuing to garner great results for all of his clients. He is hardworking, consistent, and does what it takes to get the W. Join us in celebrating this recognition of jobs well done! 👏
🐶 @jack_maroon_greyhound
#MaroonPR #TopDogAward #PR #MPRLife #PublicRelations #SocialMedia
🏆Top Dog Award: @mattclund!
Matt Lund is an excellent Account Director, with us for just over 5 years! Lund received the award this week for his hard work onboarding a new client, in a new vertical, while continuing to garner great results for all of his clients. He is hardworking, consistent, and does what it takes to get the W. Join us in celebrating this recognition of jobs well done! 👏
🐶 @jack_maroon_greyhound
#MaroonPR #TopDogAward #PR #MPRLife #PublicRelations #SocialMedia
