Big League Chew
Fan Engagement
Summary
Maroon PR has been managing Big League Chew’s social media since 2015. Our main goal for all public relations efforts is to sell more gum, keeping in mind that mainly BLC sells to retailers with little emphasis on selling direct to consumers. Maroon PR’s social media strategy focuses on brand awareness and engagement by balancing the nostalgic aspect of the brand and new bubble gum fun for younger generations.
Our engagement strategies include organic content and contesting opportunities that encourage engagement, keyword monitoring to bring fans into the BLC community and seizing opportunities with media influencers. There has been very little spent on social advertising over the years.
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Twitter followers increase
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Facebook fans increase
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Instagram followers increase
Growth & Engagement:
Since 2016, Big League Chew’s social media platforms have grown year over year with little paid advertising.
Twitter followers increased by 230.3%
Facebook fans have increased by 10.5%
Instagram followers increased by 850.9%
Big League Chew’s social media engagements across Facebook and Twitter have increased year over year since Maroon PR has managed social media. Engagements on Instagram increased significantly in 2016 and 2017, but slowed in 2018 given the widely successful growth in 2017. The following shows continual engagement growth focused on 2017 & 2018 results:
• In 2017 & 2018, the number of Instagram engagements increased by 373.5% since previous date range (2015 & 2016).
• In 2017 & 2018, the number of Instagram engagements per media increased by 148.2% since previous date range (2015 & 2016).
• In 2017 & 2018, the number of total Facebook engagements increased by 49.8% since previous date range (2015 & 2016).
• In 2017 & 2018, the number of Twitter engagements increased by 116.8% since previous date range (2015 & 2016).
