PGA

SENIOR PLAYERS Championship

Summary

Organized by the PGA, the Constellation SENIOR PLAYERS Championship was played July 10-17, 2017 at the Caves Valley Golf Club.

Maroon PR worked closely with the PGA to lead local earned and paid media relations efforts and lend support throughout tournament week. Maroon PR also assisted with video content needs for the PGA in advance of tournament.

MILLION Media Impressions

Media Placements

Highlights

Leading up to and during the 2017 Constellation SENIOR PLAYERS Championship, Maroon PR acted as an extension of the PGA Tour team,serving as the boots on the ground and local media contact for the tournament.

Beginning with a media day in June, our team pitched local Baltimore media to secure participation in a golf outing prior to a press conference on June 6. To maximize exposure across news outlets, Maroon PR escorted Billy Andrade to various media stops throughout Baltimore as part of the media day.

As the tournament approached, Maroon PR secured various in-studio TV & radio opportunities in Baltimore and DC prior to and during event. Our team also secured business focused coverage to help drive sponsor opporunities.

Additionally, leading up to the tournament, the Maroon PR team secured various event emcees, provided insight on paid media sponsorship opportunity and created video content using Caves Valley members, Joe Flacco and John Harbaugh.

A large part of our focus as the tournament approached was to secure onsite attendance pertaining to special events and scheduled press conferences prior to and throughout the event.

During the tournament, Maroon PR managed the oneiste media center alongside the PGA Tour team.

Results

Maroon PR secured more than 14.9 Million+ Media Impressions with a total Publicity Value of $1.58 Million+ throughout the three months of our enagement.

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#MaroonPlays … Hockey! πŸ’ We have been working alongside the @hocohuskies Youth Hockey Club (Huskies) to enhance their owned media presence to bring more awareness to the club, increase registrations, and engage with their audience of parents, players, and hockey enthusiasts!
 
Through engaging content as seen here and a slapshot strategy we have seen the following results:
 
πŸ’ Increased registrations for travel & rec teams, including enough to require a second Lady Huskies team for the first time in club history! 
πŸ’ More potential players participated in 2024 supplemental tryouts than any year prior
πŸ’ Overall engagement rate of 5.7% is above benchmark averages for each platform
πŸ’ Impressions ⬆️ 235% from the previous year, with over half a million impressions in total
πŸ’ Engagements ⬆️ by 149.4% 
πŸ’ Audience net growth ⬆️ 106%, adding over 300 new followers
πŸ’ Video views ⬆️ a staggering 5,000%

Learn more via our πŸ”— in bio.

#HowardHuskies #SocialMedia #MaroonPR

#MaroonPlays … Hockey! πŸ’ We have been working alongside the @hocohuskies Youth Hockey Club (Huskies) to enhance their owned media presence to bring more awareness to the club, increase registrations, and engage with their audience of parents, players, and hockey enthusiasts!

Through engaging content as seen here and a slapshot strategy we have seen the following results:

πŸ’ Increased registrations for travel & rec teams, including enough to require a second Lady Huskies team for the first time in club history!
πŸ’ More potential players participated in 2024 supplemental tryouts than any year prior
πŸ’ Overall engagement rate of 5.7% is above benchmark averages for each platform
πŸ’ Impressions ⬆️ 235% from the previous year, with over half a million impressions in total
πŸ’ Engagements ⬆️ by 149.4%
πŸ’ Audience net growth ⬆️ 106%, adding over 300 new followers
πŸ’ Video views ⬆️ a staggering 5,000%

Learn more via our πŸ”— in bio.

#HowardHuskies #SocialMedia #MaroonPR
...

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A peak behind the scenes from our visit to @baltimoreareacouncil_bsa Summer Camp at @broadcreek_bac. The 1,665 acres of adventure makes this one of Maryland’s biggest camping experiences! πŸ•οΈ 

✨We are thrilled to be partnering with the Baltimore Area Council of Scouting America to bring attention to Scouting programs and all the benefits provided to young people. ✨ #BeAScout #scoutingamerica #nonprofit #marooncares

A peak behind the scenes from our visit to @baltimoreareacouncil_bsa Summer Camp at @broadcreek_bac. The 1,665 acres of adventure makes this one of Maryland’s biggest camping experiences! πŸ•οΈ

✨We are thrilled to be partnering with the Baltimore Area Council of Scouting America to bring attention to Scouting programs and all the benefits provided to young people. ✨ #BeAScout #scoutingamerica #nonprofit #marooncares
...

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πŸŽ‡Have a safe and happy 4th of July! Our offices are closed today and tomorrow. #MaroonPR #july4

πŸŽ‡Have a safe and happy 4th of July! Our offices are closed today and tomorrow. #MaroonPR #july4 ...

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Maroon PR, Inc., Public Relations Counselor, Columbia, MD

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