Preparing for the Unexpected

SPIN is a Four Letter Word

Preparing for the Unexpected

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When the pressure is on at a client event, are you ready for curveballs? In Episode 13 of The Brew, Founder & President John Maroon and Account Manager Mike Twiname share real stories and smart tactics for staying calm, taking charge, and leaning into relationships when things go off script. From media no-shows to last-minute pivots, this one’s all about thriving in the unexpected.