SPIN is a Four Letter Word
SPIN is a Four Letter Word
Joanna Sullivan, Editor-in-Chief at the Baltimore Business Journal | 15
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As public relations professionals, we value our relationships with journalists, especially the ones we have formed and held onto over our 15 years in business. In this episode, we catch up with Joanna Sullivan, Editor-in-Chief at the Baltimore Business Journal. Over the last 22 years, Sullivan has seen major industry evolutions, most notably the transformation from a weekly newspaper to a daily operation with multimedia all the while dealing with a shrinking newsroom. Sullivan emphasizes the importance of accuracy over immediacy and how social media has impacted that concept. Sullivan also shares her thoughts on the integration of niche publications, business trends in the Baltimore area, advice for PR pros and students and a healthy reminder that print journalism isn’t going anywhere, even in this digital world!