SPIN is a Four Letter Word
SPIN is a Four Letter Word
Inside the Ravens Communications Playbook with Chad Steele
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What does it take to lead communications for one of the NFL’s premier franchises? In this episode of Maroon’s Mark, John Maroon sits down with Chad Steele, Senior Vice President of Communications for the Baltimore Ravens, to discuss leadership, media relations, reputation, and the evolution of sports PR. Chad shares lessons from his 25-year career, insights on managing communications in the age of social media and AI, and advice for young professionals looking to build meaningful careers. A must-listen for anyone interested in public relations, sports business, communications, and leadership.