MAROON PR NEWS

Drive Growth Through Relationships: Restaurant Week Edition

Drive Growth Through Relationships: Restaurant Week Edition

We strive to drive growth through relationships and a perfect example is when we recently connected three clients during Maryland Restaurant Week, expanding their reach collectively and garnering great coverage for Boys & Girls Clubs of Maryland, The Restaurant...

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Maximizing Media Coverage for Athletes Unlimited Lacrosse

Maximizing Media Coverage for Athletes Unlimited Lacrosse

Athletes Unlimited is a network of new women’s professional sports leagues where athletes compete in fantasy-inspired games in softball, volleyball, and lacrosse. For season two of Athletes Unlimited Lacrosse, the league was hosted at USA Lacrosse, the sport’s...

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Big League Chew in the News

Big League Chew in the News

Big League Chew (BLC) and Maroon PR (MPR) have partnered since 2015 and we’re proud to represent a national brand that resonates and brings joy to kids and adults alike. In May, Big League Chew was on the road and featured at the Sweets and Snacks Expo in Chicago,...

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MPR Helps Ocean City Celebrate Start of Summer

MPR Helps Ocean City Celebrate Start of Summer

Ocean City, Maryland officially kicked off the summer season over Memorial Day weekend and Maroon PR (MPR) was proud to drive and organize media coverage of the events. Coverage MPR secured included a Memorial Day ceremony to honor and remember those who have made the...

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MPR Marks Cal Ripken, Sr. Fdn’s 107th Youth Park Opening

MPR Marks Cal Ripken, Sr. Fdn’s 107th Youth Park Opening

The Cal Ripken, Sr. Foundation (CRSF) continues to make a positive impact in the communities it serves through a variety of initiatives, including the opening of 107 Youth Development Parks (YDP) nationwide. Maroon PR is proud to be the foundation’s agency of record...

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Strategy & Background

The Maryland 5 Star at Fair Hill marks a new chapter for the State's rich horse and equestrian tradition. One of only two 5 Star events in the United States, and seventh worldwide, the prestigious 5 Star (CCI5*) designation is the pinnacle of the sport of Eventing, best described as an equestrian triathlon. Knowing that the event has been well attended by Equestrian enthusiasts, MPR was tasked with growing awareness for the Maryland 5 Start and the sport of Eventing to a wider general event-goer audience, particularly in Baltimore and the surrounding Counties. MPR developed a comprehensive earned, owned and paid media campaign focused on our strong media relationships to drive awareness in key markets and ultimately drive ticket sales across the four days of the event.

Our tactics included:

- A targeted media outreach plan using compelling pitches and a cadence of announcements to drive credibility and secure consistent media coverage leading up to the event.

- Creation of a unique media day in the Baltimore market where we took Eventing athletes - rider & horse - to the local television stations for a visual and interactive interview opportunity.

- Development & execution of strategic media buy encompassing digital, television, radio, print, and outdoor, using a mix of tactics to reach the target audience in the Mid-Atlantic region.

- Development & execution of email marketing strategy, along with handling messaging and deployment of the emails

- Media preview day on the Wednesday before the 4-day event to give media early access to the event.

- Proactive media relations efforts before and during the event, including the credentialing process, encouraging media attendance by both trade and mainstream media, and managing the press center onsite.

Key Successes

- General event attendance grew by 18% compared to 2022

- A total of 101 broadcast and online (print/digital) stories garnered

- Secured coverage across all four Baltimore TV stations throughout the campaign (WMAR, WBAL, WBFF and WJZ), through various pitching efforts.

- Secured multiple radio interviews on top news-talk radio station WBAL Radio and with WDEL Radio in Wilmington, Delaware, the region’s top news and information station.

- Deployed 37 email campaigns resulting in 195,233 total opens for a 47% Open Rate and 12,734 clicks to the website resulting in a 2.5% click-through-rate (CTR).

- Over 25 Million paid media impressions generated through advertising campaigns and media partners.

Sample Earned Media Segments:

Baltimore's 98 Rock Morning Show

by Sarah Silverman

Connect with us.

We are thankful for YOU! 

Happy Thanksgiving🦃 🧡 

#maroonpr #pragency #thanksgiving #maryland

We are thankful for YOU!

Happy Thanksgiving🦃 🧡

#maroonpr #pragency #thanksgiving #maryland
...

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Bill Hooper has worked in Baltimore media for over 40 years. Let's Have a Beer with the @WMAR2news VP/GM and discuss the evolution of broadcast media in this episode of #SPINisaFourLetterWord. Link in bio to listen. 

#podcast #maroonpr #pragency #baltimore

Bill Hooper has worked in Baltimore media for over 40 years. Let`s Have a Beer with the @WMAR2news VP/GM and discuss the evolution of broadcast media in this episode of #SPINisaFourLetterWord. Link in bio to listen.

#podcast #maroonpr #pragency #baltimore
...

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Happy 248th birthday to the @usmarinecorps and a salute to all Veterans on #veternsday. 🇺🇸 

We had a great morning at @jimmysseafood with @98Rock, the @Ravens and the @marinescholars as we help kick-off their partnership during Salute to Service month this November. We are so thrilled to see this partnership come to life & raise awareness for the Marine Corps Scholarship Foundation. 🤝

#marinecorps #marinecorpsscholarshipfoundation #marinescholars #veteransday2023 #clientlove #powerofpartnership

Happy 248th birthday to the @usmarinecorps and a salute to all Veterans on #veternsday. 🇺🇸

We had a great morning at @jimmysseafood with @98Rock, the @Ravens and the @marinescholars as we help kick-off their partnership during Salute to Service month this November. We are so thrilled to see this partnership come to life & raise awareness for the Marine Corps Scholarship Foundation. 🤝

#marinecorps #marinecorpsscholarshipfoundation #marinescholars #veteransday2023 #clientlove #powerofpartnership
...

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🎉 Happy #NationalSTEMDay and congratulations to the @calripkensrfdn on today's opening of their 400th STEM Center nationwide! 🔬 
 
We are proud to support CRSF's efforts to gift children access to state-of-the-art technology, hands-on learning experiences, and skill sets essential to the future of STEM. 
 
“The fact that today we are opening our 400th STEM Center just blows me away and with partners across the country and the need remaining critical we aren’t slowing down.” - Cal Ripken, Jr.
 
Read more about today's opening with @tva at the link in our bio.

#STEM #CRSF #MaroonPR #pragency #mediarelations

🎉 Happy #NationalSTEMDay and congratulations to the @calripkensrfdn on today`s opening of their 400th STEM Center nationwide! 🔬 
 
We are proud to support CRSF`s efforts to gift children access to state-of-the-art technology, hands-on learning experiences, and skill sets essential to the future of STEM. 
 
“The fact that today we are opening our 400th STEM Center just blows me away and with partners across the country and the need remaining critical we aren’t slowing down.” - Cal Ripken, Jr.
 
Read more about today`s opening with @tva at the link in our bio.

#STEM #CRSF #MaroonPR #pragency #mediarelations
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Maroon PR, Inc., Public Relations Counselor, Columbia, MD

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