MAROON PR NEWS
Highlighting Marine Corps Scholarship Foundation’s Major Gift
Maroon PR (MPR) recently assisted the Marine Corps Scholarship Foundation with their major announcement of a $65 million dollar gift received from FedEx founder & Marine Corps veteran Fred Smith. The organization’s mission is to honor Marines by providing...
Fighting Hunger with the Maryland Food Bank for Hunger Action Month
Every September, the hunger-fighting community joins Feeding America in their annual nationwide campaign, Hunger Action Month. The goal? To inspire people to take real action in their communities and raise awareness about hunger in the United States–an issue that is...
Drive Growth Through Relationships: Restaurant Week Edition
We strive to drive growth through relationships and a perfect example is when we recently connected three clients during Maryland Restaurant Week, expanding their reach collectively and garnering great coverage for Boys & Girls Clubs of Maryland, The Restaurant...
Maximizing Media Coverage for Athletes Unlimited Lacrosse
Athletes Unlimited is a network of new women’s professional sports leagues where athletes compete in fantasy-inspired games in softball, volleyball, and lacrosse. For season two of Athletes Unlimited Lacrosse, the league was hosted at USA Lacrosse, the sport’s...
Big League Chew in the News
Big League Chew (BLC) and Maroon PR (MPR) have partnered since 2015 and we’re proud to represent a national brand that resonates and brings joy to kids and adults alike. In May, Big League Chew was on the road and featured at the Sweets and Snacks Expo in Chicago,...
MPR Helps Ocean City Celebrate Start of Summer
Ocean City, Maryland officially kicked off the summer season over Memorial Day weekend and Maroon PR (MPR) was proud to drive and organize media coverage of the events. Coverage MPR secured included a Memorial Day ceremony to honor and remember those who have made the...
MPR Marks Cal Ripken, Sr. Fdn’s 107th Youth Park Opening
The Cal Ripken, Sr. Foundation (CRSF) continues to make a positive impact in the communities it serves through a variety of initiatives, including the opening of 107 Youth Development Parks (YDP) nationwide. Maroon PR is proud to be the foundation’s agency of record...
Maroon PR Tapped By Heavy Seas to Promote its Ukrainian Relief Effort
Maroon PR recently assisted founder Hugh Sisson and the Maryland-based Heavy Seas Brewery team on the launch of their limited edition “Red Eyes” American Red Ale. The recipe for the beer came from Pravda Brewery in Lviv, Ukraine. All profits from the beer and...
Leveraging Content to Launch Hollywood Casino’s Barstool Sportsbook
Bets. Beers. Burgers… And video content! As part of Maroon PR’s strategy to assist Hollywood Casino at Charles Town Races with the launch of the new Barstool Sportsbook, our team developed the concept for a sportsbook video series with a live sportscast feeling. Our...
Maroon PR Adds Three New Clients Focused in Entertainment & Hospitality Sector
Over the last several months, three prominent organizations across the Maryland and Washington, D.C. region have tapped Maroon PR (MPR) as their Agency of Record to enhance their earned, owned, and paid media efforts. In October, Hollywood Casino at Charles Town Races...
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Strategy & Background
The Maryland 5 Star at Fair Hill marks a new chapter for the State's rich horse and equestrian tradition. One of only two 5 Star events in the United States, and seventh worldwide, the prestigious 5 Star (CCI5*) designation is the pinnacle of the sport of Eventing, best described as an equestrian triathlon. Knowing that the event has been well attended by Equestrian enthusiasts, MPR was tasked with growing awareness for the Maryland 5 Start and the sport of Eventing to a wider general event-goer audience, particularly in Baltimore and the surrounding Counties. MPR developed a comprehensive earned, owned and paid media campaign focused on our strong media relationships to drive awareness in key markets and ultimately drive ticket sales across the four days of the event.
Our tactics included:
- A targeted media outreach plan using compelling pitches and a cadence of announcements to drive credibility and secure consistent media coverage leading up to the event.
- Creation of a unique media day in the Baltimore market where we took Eventing athletes - rider & horse - to the local television stations for a visual and interactive interview opportunity.
- Development & execution of strategic media buy encompassing digital, television, radio, print, and outdoor, using a mix of tactics to reach the target audience in the Mid-Atlantic region.
- Development & execution of email marketing strategy, along with handling messaging and deployment of the emails
- Media preview day on the Wednesday before the 4-day event to give media early access to the event.
- Proactive media relations efforts before and during the event, including the credentialing process, encouraging media attendance by both trade and mainstream media, and managing the press center onsite.
Key Successes
- General event attendance grew by 18% compared to 2022
- A total of 101 broadcast and online (print/digital) stories garnered
- Secured coverage across all four Baltimore TV stations throughout the campaign (WMAR, WBAL, WBFF and WJZ), through various pitching efforts.
- Secured multiple radio interviews on top news-talk radio station WBAL Radio and with WDEL Radio in Wilmington, Delaware, the region’s top news and information station.
- Deployed 37 email campaigns resulting in 195,233 total opens for a 47% Open Rate and 12,734 clicks to the website resulting in a 2.5% click-through-rate (CTR).
- Over 25 Million paid media impressions generated through advertising campaigns and media partners.
Connect with us.
Regram• @mdprguy Fantastic couple of days working with @maroonpr longtime friends and client Cal and the Cal Ripken, Sr. Foundation @calripkensrfdn … The CRSF partnered with Yankees legend Derek Jeter @derekjeter his sister Sharlee @sjeter2 and the Turn2 Foundation @jeterturn2 to bring new baseball and softball fields to the Jeter’s high school in Kalamazoo. The ribbon was cut on the $5 Million project earlier today.

Regram• @mdprguy Fantastic couple of days working with @maroonpr longtime friends and client Cal and the Cal Ripken, Sr. Foundation @calripkensrfdn … The CRSF partnered with Yankees legend Derek Jeter @derekjeter his sister Sharlee @sjeter2 and the Turn2 Foundation @jeterturn2 to bring new baseball and softball fields to the Jeter’s high school in Kalamazoo. The ribbon was cut on the $5 Million project earlier today.
Bill Hooper has worked in Baltimore media for over 40 years. Let`s Have a Beer with the @WMAR2news VP/GM and discuss the evolution of broadcast media in this episode of #SPINisaFourLetterWord. Link in bio to listen.
#podcast #maroonpr #pragency #baltimore

Bill Hooper has worked in Baltimore media for over 40 years. Let`s Have a Beer with the @WMAR2news VP/GM and discuss the evolution of broadcast media in this episode of #SPINisaFourLetterWord. Link in bio to listen.
#podcast #maroonpr #pragency #baltimore
Happy 248th birthday to the @usmarinecorps and a salute to all Veterans on #veternsday. 🇺🇸
We had a great morning at @jimmysseafood with @98Rock, the @Ravens and the @marinescholars as we help kick-off their partnership during Salute to Service month this November. We are so thrilled to see this partnership come to life & raise awareness for the Marine Corps Scholarship Foundation. 🤝
#marinecorps #marinecorpsscholarshipfoundation #marinescholars #veteransday2023 #clientlove #powerofpartnership

Happy 248th birthday to the @usmarinecorps and a salute to all Veterans on #veternsday. 🇺🇸
We had a great morning at @jimmysseafood with @98Rock, the @Ravens and the @marinescholars as we help kick-off their partnership during Salute to Service month this November. We are so thrilled to see this partnership come to life & raise awareness for the Marine Corps Scholarship Foundation. 🤝
#marinecorps #marinecorpsscholarshipfoundation #marinescholars #veteransday2023 #clientlove #powerofpartnership
🎉 Happy #NationalSTEMDay and congratulations to the @calripkensrfdn on today`s opening of their 400th STEM Center nationwide! 🔬
We are proud to support CRSF`s efforts to gift children access to state-of-the-art technology, hands-on learning experiences, and skill sets essential to the future of STEM.
“The fact that today we are opening our 400th STEM Center just blows me away and with partners across the country and the need remaining critical we aren’t slowing down.” - Cal Ripken, Jr.
Read more about today`s opening with @tva at the link in our bio.
#STEM #CRSF #MaroonPR #pragency #mediarelations

🎉 Happy #NationalSTEMDay and congratulations to the @calripkensrfdn on today`s opening of their 400th STEM Center nationwide! 🔬
We are proud to support CRSF`s efforts to gift children access to state-of-the-art technology, hands-on learning experiences, and skill sets essential to the future of STEM.
“The fact that today we are opening our 400th STEM Center just blows me away and with partners across the country and the need remaining critical we aren’t slowing down.” - Cal Ripken, Jr.
Read more about today`s opening with @tva at the link in our bio.
#STEM #CRSF #MaroonPR #pragency #mediarelations