April will mark 17 years since Maroon PR opened its doors. For more than 16 years, Maroon PR has focused on being a true partner to our clients. A partner that brings value and drives business growth, and the kind of people that our clients genuinely want to be around. As we start a new year, we reflect on the last year that gave us renewed perspective. Just a few weeks ago, we were able to come together as a team to revisit our vision and values and take a deep dive into the Maroon PR brand.
Our vision, what we strive to achieve, is to redefine public relations through our creative use of earned, owned and paid media to achieve extraordinary results and drive massive growth for our clients, while being the agency that our clients want to have a beer with.
Through our work and our daily interactions with clients, media and partners, we hope that our vision shines through. A vision that is inspired by our ability to be creative problem solvers, to adapt to client needs and the evolution of PR, to prove our strategies through results and build personal relationships with our clients and partners.
Here’s a look back at some of our greatest wins of 2022:
Shaping Maryland’s Youth … We were brought on in early 2022 by the Boys & Girls Clubs of Maryland to support their expansion efforts across the state, using earned and owned media strategies.
Honoring Men & Women in Blue … In February, we signed on as the PR Agency of Record for the National Law Enforcement Officers Memorial Fund & Museum (NLEOMF) to help shine a light on its important work and the great officers who serve communities nationwide. In May, our team was honored to handle media relations prior to and during the organization’s annual Candlelight Vigil on the National Mall. We garnered over 2,000 online and broadcast media mentions, and secured 23 media members to attend the Vigil.
Kicking It with the Ravens … Our friends at the Baltimore Ravens brought us on in May to handle PR and marketing for The English Premier League match held at M&T Bank Stadium and ultimately drew 40K fans to Baltimore City through our media campaigns.
Place Your Bets … Because of the relationship we forged and success we enjoyed for Hollywood Casino at Charles Town Races, our relationship with Penn Gaming expanded as we were asked to help Hollywood Casino Perryville launch the Barstool Sportsbook & Restaurant.
Food & Grog … Longtime owners of Aida Bistro & Wine Bar hired us to help them formally announce their retirement and Heavy Seas tapped into Maroon PR to help launch their crafted cocktails line.
Serving Those Who Serve … We had the privilege of working with the PGA Hope organization to promote their Veteran’s initiative and alongside the Marine Corps Scholarship Fund to announce a record-breaking donation.
Four! … Our work in the golf space continued. In June, we helped longtime client, Classic 5 Golf introduce Top Tracer range technology at Pine Ridge Golf Course by inviting media out to experience the interactive games, data at your fingertips and Tour-proven tech.
Our team handled media relations and paid media again for the 2022 BMW Championship, which was held in Wilmington, Delaware for the first time! We drove over 2,400 media hits and together with strategic paid buys, those efforts led to sellout crowds.
Helping Athletes Shine … In the Spring we worked alongside Athletes Unlimited’s Women’s Professional Lacrosse League to bring attention to their season, played at the USA Lacrosse headquarters in Sparks, Maryland.
Hospitality & Retail Growth … We helped to officially cut the ribbon on the Marriott Owings Mills Metro Centre Hotel and on Walmart’s grand reopening of the remodeled Dundalk location.
And in September, we supported the Restaurant Association of Maryland with their 3rd annual Maryland Restaurant Week, leading all earned and paid media strategies. Given the continued challenges that restaurants face, we take great pride in driving media attention to this important statewide effort.
Persevering with Media Relations… When it comes to media relations, our team secured national stories in outlets such as Forbes, the Washington Post, Chronical of Philanthropy, The National Desk, MLB Network, Fox News, Shape, Good Housekeeping, Runners World and more. We continued to strengthen our market-to-market efforts with successful media campaigns in Delaware, Northern Virginia, Los Angeles, New York, Chicago and in many other markets across the country.
Much more than Media Relations… Our creative team completed over 450 creative projects throughout the year! That includes more than 270 graphic designs and animations for social and digital media, over 60 traditional design projects, over 100 video projects, and 25 podcast episodes.
Our team continues to grow Big League Chew’s digital presence through a focus on creative content and influencer partnerships. This year, the team launched Big League Chew’s official TikTok account that has garnered over 17K followers in less than a year.
This year we also expanded our relationship with the Maryland Food Bank to handle social media management and work alongside their team to enhance social strategies.
Our team also formed dozens of new relationships with social influencers, handling successful campaigns for the Marriott Owings Mills, Big League Chew, Hollywood Casino, Heavy Seas, Maryland Restaurant Association, and more!
A Trusted Partner … Several of our clients have been with us for years and we are grateful … Cal Ripken, Jr. (16 years), the Cal Ripken, Sr. Foundation (16 years), Classic 5 Golf (10 years), Weller Development (8 years), Walmart (8 years) along with GBMC, Big League Chew and the Maryland Food Bank (7 years).
Away From the Office … Many personal milestones within our own team were celebrated – from new babies and a wedding to new houses! Nicole Durante became a mom to Camryn in May. Shortly after in June, Matt Lund welcomed his son, Lucas. Jen Renehan, Sarah Hill, and Patrick Severe all purchased new homes, and Mike Twiname got married. Eric Hammond, who serves as the Assistant Coach for the Stevenson University Volleyball team, helped his team to win the ADVA DIII National Championship.
No matter the need of our clients, our team continues to adapt and stay focused on our creative approach to communications through earned, owned and paid media. We look forward to new challenges and opportunities to drive growth in 2023. And, here’s to having more moments to celebrate with our clients over a beer!
