Athletes Unlimited is a network of new women’s professional sports leagues where athletes compete in fantasy-inspired games in softball, volleyball, and lacrosse. For season two of Athletes Unlimited Lacrosse, the league was hosted at USA Lacrosse, the sport’s National Governing Body, located just outside of Hunt Valley, MD.
Aiming to increase market media coverage and generate awareness of the league’s second season, Athletes Unlimited partnered with Maroon PR to develop a local media campaign across print, TV, and radio.
It has been a long time coming, but professional women's #lacrosse finally has a foothold, and the future shows nothing but promise. @WBALPete shows why: https://t.co/BAzQyR3CAQ @USA_Lacrosse @AUProSports— WBAL-TV 11 Baltimore (@wbaltv11) August 10, 2022
Spanning over the league’s four-week season, Maroon PR secured coverage with the majority of media in the Baltimore market including three of Baltimore’s leading TV broadcasters (WJZ, WBAL and WBFF), coverage in both the Baltimore Sun and Baltimore Business Journal and interviews with the leading sport’s radio stations (105.7 the fan and Press Box).
As the league makes plans for its second consecutive season at USA Lacrosse in 2023, generating buzz and awareness was critical to making not only this season a success but also creating a strong foundation for next year.
.@AUProSports Season 2 has officially come to a close. 👏— USA Lacrosse (@USA_Lacrosse) August 18, 2022
We're honored to have hosted the best women's lacrosse players on the planet for the past five weeks.
Congrats to Taylor Moreno for taking home the crown. pic.twitter.com/y1fOWQix2s
Check out some of the media coverage we secured below:
Photos courtesy of Athletes Unlimited