Maroon Gathers, our sector of the business focusing on hospitality and entertainment, encompasses restaurants, bars, festivals, hotels and more. Through strategic media relations, social media engagement, and content development, we elevate exciting stories to drive patronage and growth for our clients.
Whether it’s a grand opening, market collaboration or a special menu coming soon, Maroon PR utilizes our expertise in engagement and media strategy to elevate our clients and do our part to satisfy their guests. Here are a few recent examples of success achieved under Maroon Gathers.
Marriott Owings Mills Metro Centre
Since the Marriott Owings Mills Metro Centre opened in late 2021, Maroon PR has led the property’s social media strategy and content development, creating compelling storytelling that showcases the hotel’s amenities, dining experiences, exceptional staff, and welcoming guest experience. Through regular photo and video shoots, our team produces engaging content featuring destinations throughout the property—including The Tillery, Starbucks, the fitness center, M Club, special events, and community partnerships.
To drive audience growth and engagement, Maroon PR develops and executes seasonal social media campaigns and giveaways throughout the year. A standout example was the 2026 Mother’s Day Giveaway, a social media campaign featuring, (name), an MPR Influencer & Creator Network partner, who documented their family staycation. The campaign generated more than 36,700 video views, over 7,000 engagements, 4,230 contest entries, and 819 new followers, driving substantial increases in Marriot’s online reach.
Maroon PR also develops community-focused partnerships that reinforce the hotel’s brand while creating highly shareable content. One recurring collaboration with the Baltimore Humane Society brings an adoptable dog to the hotel for playful content featuring them exploring the property and enjoying the pet-friendly amenities. The campaign aims to highlight Marriott Owings Mills Metro Centre as a welcoming destination for travelers and their four-legged companions.
Rod N’ Reel Resort
Maroon PR provides public relations support for Rod ‘N’ Reel Resort, a family-friendly resort on Maryland’s Western Shore, driving awareness for the property’s entertainment, dining, travel, and event offerings through a strategic mix of earned, owned, and paid media. Initial initiatives have included highlighting the resort’s 80th Anniversary and recent significant renovations, as well as promoting Rock the Dock, the resort’s popular summer concert series.
Our team has secured high-impact media opportunities that position Rod ‘N’ Reel as a premier waterfront destination, including appearances on iHeartMedia’s Maryland Business Spotlight Podcast and a FOX 5 DC cooking segment featuring the resort’s culinary team. Maroon PR has also earned coverage in regional publications including the Southern Maryland Chronicle, Southern News Net, and Eye On Annapolis, while ensuring Rock the Dock is featured in key event calendars and newsletters such as The BayNet, Visit Maryland, the Town of Chesapeake Beach newsletter, and influencer partner Lisa Summers‘ “It’s Summers Somewhere,” with her highlight Reel of the resort boosting the resort’s Instagram following from 3,000 to 11,000+ in just two weeks.
Maroon PR manages influencer partnerships and paid advertising to expand the resort’s reach to regional travelers and eventgoers. MPR has coordinated advertising placements and sponsored content with publications including Baltimore Magazine, Washingtonian, Chesapeake Bay Magazine, Business View Magazine, and The BayNet, helping to showcase the resort as a year-round destination for entertainment, weddings, dining, and waterfront getaways.
Relentless Events
Maroon PR provides earned, owned, and paid media support for Relentless Events, the exclusive private events division of the Baltimore Ravens at M&T Bank Stadium. Working alongside the Ravens team, we showcase the stadium as a year-round destination for weddings, corporate events, galas, trade shows, proms, and other private celebrations.
Our team creates original digital media content that highlights the stadium’s event spaces, catering options, and luxury level service. This content is used across social media and marketing channels to demonstrate the unique experiences available at one of Baltimore’s most recognizable venues.
Maroon PR also develops targeted campaigns to drive private event bookings. By combining digital advertising, print media, and seasonal messaging, we reach the right audiences at the right time, promoting everything from holiday parties and corporate meetings to weddings and milestone celebrations.
In addition to ongoing marketing efforts, we’ve secured media hits in The Baltimore Sun, Baltimore Business Journal, WBAL-TV, WJZ-TV and more. A recent feature on WTOP highlighted M&T Bank Stadium’s event capabilities beyond football, helping introduce new audiences to the venue and its year-round offerings.
The Watermark Hotel
This year Maroon PR welcomed a partnership with The Watermark Hotel, establishing a strong foundation for strategic communications across earned and owned, and paid channels. Initial efforts focused on building awareness and visibility for The Watermark Hotel and its outlets Wren, The Naisho Room, and Perch Putt, highlighting the hotel and its outlets as a premier multi-faceted experience in the Tysons area through targeted media outreach and foundational storytelling. Guided by 2026 priorities, MPR has begun positioning The Watermark Hotel as a premier destination while laying the groundwork to elevate its culinary, experiential, and lifestyle offerings through integrated communications and media engagement.
Maroon PR creates seasonal social media campaigns, develops original content, manages influencer partnerships, and supports promotional initiatives tied to key moments throughout the year, including Cherry Blossom season, Perch Putt’s annual opening, AAPI Heritage Month, and most recently, National Sushi Day.
Recently, through a coordinated campaign centered around National Sushi Day, MPR secured The Naisho Room over 900 followers in a single week. The campaign focused on positioning influencers and a branded graphic package from MPR’s in-house creative team.
Through targeted media outreach, Maroon PR has secured coverage across broadcast, lifestyle, tourism, dining, and golf publications, helping position The Watermark Hotel and its venues as must-visit destinations in the Washington, D.C., region. Highlights include media placements in Northern Virginia Magazine, Arlington Magazine, CityBiz, The List Are You On It, and a live interview with Golf DMV, along with an in-studio television appearance on WUSA9. During the first quarter of 2026 alone, Maroon PR secured five earned media placements with a combined online audience of more than 1.2 million!
Beyond media relations, Maroon PR also identifies award and recognition opportunities that strengthen The Watermark Hotel’s brand within the hospitality industry. In 2026, the agency nominated The Watermark Hotel, Wren, The Naisho Room, and Perch Putt across 19 categories in the Washington City Paper Best of DC awards while developing supporting social media campaigns to encourage community engagement and voting, with winners to be announced on Thursday, July 16th.
Closing Thoughts
At Maroon PR, we believe the most successful hospitality brands connect with audiences through strategic earned, owned, and paid media working together. Whether introducing a new destination, launching a signature event, building excitement around a seasonal campaign, or strengthening a brand’s reputation, our goal is simple: create meaningful visibility that drives measurable business.