2020 was a challenging year for so many. For one of the nation’s largest urban revitalization projects, it meant a construction shutdown for several months. That all changed on March 24, 2021 when ground was broken on Phase 1B of construction at Port Covington in South Baltimore.
Weller Development, along with project investors Goldman Sachs Urban Investment Group and Sagamore Ventures, held a press conference to announce the exciting next phase and the return to construction and progress.
Several state and local government officials, including Governor Larry Hogan, were on hand as well as prominent business and community leaders. Kevin Plank, the visionary for Port Covington and the founder, Executive Chairman, and Brand Chief of Under Armour spoke passionately about the project and its commitments to the City of Baltimore as did Margaret Anadu, the Global Head of Sustainability and impact for Asset Management for Goldman Sachs.
The result of the much-anticipated groundbreaking and the outreach to the press by Maroon PR resulted in positive and energetic coverage that garnered 193,852,268 impressions with an ad value of $1.8 Million.
Work will continue, and the impact on the South Baltimore communities will continue to be significant and lift so many in Baltimore City and across the State of Maryland.
“Maroon PR has been honored to have worked with the Port Covington Development Team from the start and we are excited to help spread the word as this enormous project and brand new neighborhood continues to take shape and grow,” commented John Maroon.
Here’s a sample of media coverage we secured from the event:
The Baltimore Sun Print
The Baltimore Sun's Social Giveaway
This morning, we celebrated the launch of vertical construction on Chapter 1B of development at @port_covington—the result of years of close collaboration between the State of Maryland, the City of Baltimore, and the private sector to help revitalize this great city. pic.twitter.com/71JNLQGc2c
— Governor Larry Hogan (@GovLarryHogan) March 24, 2021
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