Over the last several months, three prominent organizations across the Maryland and Washington, D.C. region have tapped Maroon PR (MPR) as their Agency of Record to enhance their earned, owned, and paid media efforts. In October, Hollywood Casino at Charles Town Races hired MPR to support with all areas of public relations. In January, the town of Ocean City, Maryland signed MPR to enhance media relations efforts across the region in support of tourism efforts. And in February, MPR partnered with the National Law Enforcement Officers Memorial Fund and Museum to support public relations efforts, drive visitors to the National Law Enforcement Museum, and increase support of the Memorial Fund.
“With the world opening back up and people eager to travel and get back to enjoying entertainment, it is no surprise that organizations focused in hospitality and entertainment are looking for enhanced public relations support,” commented MPR President John Maroon. “It’s a critical time for this industry, and we are thrilled to be working alongside these prominent organizations to help them grow and attract visitors.”
Hollywood Casino at Charles Town Races, a world-class resort destination, is conveniently located about a one-hour drive from the Baltimore and D.C. beltways. Operating year round, the resort offers a Las Vegas-style experience with a wide variety of slot machines, table games, and a fully operational Sportsbook with odds-display monitors, all in a safe, easy to get to and hassle-free environment. There are 34 TVs including three, 250-inch big screens for viewing sports of all kinds and both live and simulcast Thoroughbred horse racing. Amenities include a luxury hotel and award-winning dining options, including the Final Cut Steakhouse. A Penn National Gaming property, Hollywood Casino at Charles Town Races hosts 2.6 million annual visitors and is the region’s pre-eminent gaming and entertainment destination.
Located along Maryland’s coast in Worcester County, Ocean City (OC) stretches along 10 miles of beach from the Inlet to the Delaware state line. Awarded as one of TripAdvisor’s Top 10 Beaches and “One of America’s Cleanest, Greenest Beach Communities,” it claims three distinct neighborhoods – Downtown, Midtown and Uptown – each with a charm and offering all its own. OC includes more than 200 restaurants, 17 championship golf courses, and the Roland E. Powell Convention Center that features nearly 250,000 square feet of floor space. Founded in 1875, the town has become a year-round destination. The iconic boardwalk offers three miles of food, games, and shopping, and accommodations include more than 10,000 hotel rooms from major hotel chains to quaint, locally owned gems, and 21,000 rentable condominiums.
Established in 1984, the National Law Enforcement Officers Memorial Fund is a nonprofit organization dedicated to honoring officers killed in the line of duty, telling the story of American law enforcement, and making it safer for those who serve. The Memorial Fund maintains the National Law Enforcement Officers Memorial in Washington, D.C., which honors the names of all of the over 22,000 officers who have died in the line of duty throughout U.S. history. The National Law Enforcement Museum at the Motorola Solutions Foundation Building is committed to preserving the history of American law enforcement and sharing the experiences of service and sacrifice for generations to come.
To view some of the successes our team has already experienced with these partnerships, please see the following:
- Secured media coverage in the Baltimore and surrounding region for the official ribbon-cutting ceremony of the 45,000 square foot expansion of Ocean City’s Roland E. Powell Convention Center. [MPR STORY]
- Announced Free Admission Saturdays at the National Law Enforcement Officer’s Museum, securing listings that included Destination DC and Police 1.
- Secured media coverage for NLEOMF’s Officers of The Month in local markets including CBS Los Angeles and KNX News 97.1 LA.
- Developed and produced a video series in support of Hollywood Casino’s new Barstool Sportsbook to help drive attention to their sports bar and sports betting opportunities.
- Ongoing media relations efforts in support of the reopening of the Hollywood Casino’s Events Center, booking numerous interviews for music and comedy acts in an effort to drive ticket sales.