October is Domestic Violence Awareness (DVA) Month and House of Ruth Maryland has been leading the fight to end intimate partner violence throughout Maryland by confronting the attitudes, behaviors, and systems that perpetuate it.
With over 200,000 incidents of IPV in Maryland each year, Maroon PR elevated DVA Month to spread the word about House of Ruth Maryland’s mission and to increase awareness and spark further change.
Throughout the month, Maroon PR supported House of Ruth Maryland with a number of initiatives, including free public webinars each Wednesday, promotion of its annual Fill the House donation event with WMAR-TV, as well as community events such as A Purple Evening with the Baltimore Ravens and BARCStoberfest.
Maroon PR worked closely with House of Ruth Maryland to develop a comprehensive social media campaign that included strategically themed content, as well as participation in industry Twitter Chats and social coverage in real time.
Additionally, Maroon PR has worked with local media on earned media relations to secure TV, radio, and print media coverage throughout the month, as well as local media support of #PurpleThursday on Domestic Violence Awareness Day.
Check out some of the resulting media coverage and a few examples of the content we created for House of Ruth’s social media!
More from the Blog
We strive to drive growth through relationships and a perfect example is when we recently connected three clients during Maryland Restaurant Week, expanding their reach collectively and garnering great coverage for Boys & Girls Clubs of Maryland, The Restaurant...
Athletes Unlimited is a network of new women’s professional sports leagues where athletes compete in fantasy-inspired games in softball, volleyball, and lacrosse. For season two of Athletes Unlimited Lacrosse, the league was hosted at USA Lacrosse, the sport’s...
Big League Chew (BLC) and Maroon PR (MPR) have partnered since 2015 and we’re proud to represent a national brand that resonates and brings joy to kids and adults alike. In May, Big League Chew was on the road and featured at the Sweets and Snacks Expo in Chicago,...