FOX 5 Joins Walmart to Surprise Local Entrepreneur

May 17, 2019 | Maroon News

On Thursday, May 16, Walmart surprised DC-based company Ivy City Smokehouse with an invitation to Open Call, an annual event in which hundreds of entrepreneurs get the chance to pitch their US-manufactured products to Walmart buyers for a chance to land on Walmart store shelves and walmart.com. The unsuspecting business owners of Ivy City Smokehouse were asked to come to their local Walmart store prepared to pitch their product to a store manager, while the store manager was waiting for the opportunity to share that their spot at the coveted event had already been secured.

Maroon PR helped Walmart plan the in-store event and coordinated with local media and the store teams to pull off the surprise!

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