Although the pandemic created some challenges, Maroon PR worked with long-time client RMHCDC to find new and exciting ways to continue celebrating RMHCDC’s anniversary, while also adjusting the strategic plan for the months ahead. Together, we continued to share important updates and compelling content through their social media channels, provided important information to RMHCDC families, volunteers and donors on how their facilities were adjusting during the pandemic, and planned a socially-distanced ribbon cutting for the fully-renovated D.C. House.
Ahead of the September 2020 ribbon cutting, MPR utilized strong relationships with local media outlets to shine a bright light during a dark time. The MPR team was successful in maximizing the event’s coverage with several Zoom interviews (WJLA) which included both RMHCDC staff and families, while also coordinating socially distanced in-person media coverage (WRC) during the ribbon cutting event.
To capitalize on the excitement of their grand re-opening, the MPR team wanted to find a way to show RMHCDC how grateful the community was for the work they’ve continued to do over the last 40 years. We engaged influencers, local professional sports celebrities, and community members to send short videos expressing their congratulations and appreciation. Dozens of video submissions allowed us to put together a heartwarming 40th Anniversary video from throughout the D.C. community:
While the year presented challenges, our team pushed forward with creative communication tactics to shine a light on the incredible work of this organization. Our work resulted in 6.6 million+ social impressions and 54.8 million+ media impressions for an ad value equivilency of over $126,000.
More from the Blog
Big League Chew in the News
Big League Chew (BLC) and Maroon PR (MPR) have partnered since 2015 and we’re proud to represent a national brand that resonates and brings joy to kids and adults alike. In May, Big League Chew was on the road and featured at the Sweets and Snacks Expo in Chicago,...
MPR Helps Ocean City Celebrate Start of Summer
Ocean City, Maryland officially kicked off the summer season over Memorial Day weekend and Maroon PR (MPR) was proud to drive and organize media coverage of the events. Coverage MPR secured included a Memorial Day ceremony to honor and remember those who have made the...
MPR Marks Cal Ripken, Sr. Fdn’s 107th Youth Park Opening
The Cal Ripken, Sr. Foundation (CRSF) continues to make a positive impact in the communities it serves through a variety of initiatives, including the opening of 107 Youth Development Parks (YDP) nationwide. Maroon PR is proud to be the foundation’s agency of record...
