Corporate Office Properties Trust’s (COPT) rapidly expanding footprint, in what is now being coined the Discovery District, is offering the surrounding College Park community the exciting, new opportunity to become an economic engine for the region. With more tenants having a tech, cyber, and defense focus, the area is becoming an innovative research hub. Stephen Babcock, from Technical.ly Baltimore, comments on the Discovery District by sharing that “the university wants to cluster academic, startup and commercial companies to create tech-driven economic growth.
“A new venture is going to need different things as it grows. But surround it with talent and expertise that can help, and the chances are higher that it will find its way. Put other ventures nearby, and they’ll probably find a way to work together.”
Maroon PR worked with our client, COPT, to secure media exposure in a unique way. By pitching the story about the growth in the Discovery District to two news gathering agencies who reach different markets before issuing a press release, Maroon PR garnered two exclusive stories. Both the Washington Business Journal and Technical.ly Baltimore spoke with a COPT representative and tenants of the new leases, Cybrary and Catalyst Campus, and were able to captivate COPT’s mission as it aligns with the aforementioned tenants.
Maroon PR also produced a comprehensive overview video of this project in an effort to continue telling the story of COPT’s presence within the greater development of the new business park. By talking with and understanding the needs of the University of Maryland, COPT, and Cybrary, the lead tenant of the new COPT building at 4600 River Road, it is evident how beneficial this area is for businesses to grow. This video also highlights COPT’s strengths and as a landlord as workplace needs change. Cybrary, Catalyst Campus, and Inky have all experienced COPT’s impressive flexibility and partnership upon their expansion in College Park.
Read WBJ’s story:
Read Technical.ly Baltimore’s story:
More from the Blog
Creative Pitching for GBMC HealthCare’s Annual Walk a Mile Campaign
In an effort to optimize exposure for GBMC’s annual Sexual Assault Forensic Examination (SAFE) and Domestic Violence (DV) Program awareness and fundraising campaign, Maroon PR’s account team deployed a multi-faceted media relations and event elevation strategy. For...
Brunch Battle Media Coverage Lifts Maryland Restaurant Community
In light of COVID-19’s ongoing toll on the restaurant community, Maroon PR worked with The Restaurant Association of Maryland Education Foundation (RAMEF) to create positive and uplifting news within the industry. On April 14, the very first “Brunch Battle” was...
How the Game has Changed – Reflecting on 15 Years
When Maroon PR opened its doors in April 2006, our world was much different, with social & digital media on the brink of changing public relations as we know it. The foundation of communicating through the internet was being laid in the early 2000’s. And just a...
