As PR continues to evolve, owned content takes an increasingly larger role in our clients’ communications strategies. Each year, our creative team takes on hundreds of projects large and small for our clients. 2020 was no different, and in some cases, proved busier than ever for our nimble creative team. As people hunkered down at home, there was an opportunity to engage online communities like never before. And as many of our clients responded to the COVID-19 pandemic, there were new and important stories to tell through earned, owned and paid content.
From social content to promotional videos, collateral pieces and annual reports, our team works hard to bring clients’ brands and stories to life. Given the fast-paced nature of agency life, we rarely get a chance to step back and appreciate the amount of work that our team creates through so many different channels.
In 2020, we took on over 600 creative projects focused in graphic design and multimedia to support 25 client’s earned, owned and paid media efforts. We’re proud of what our team has accomplished, and excited to share some of our creative highlights with you:
2020 Video Highlights
From logo development to brochures and even annual reports, our team does extensive work in creating design pieces for any and all client communication needs. In 2020, we were honored to help HealthCare Access Maryland with their annual report and having the opportunity to tell their story of unwavering commitment during their most challenging year yet. View the full report here.
Our content team created over 2,000 graphics for our clients’ social media accounts in 2020. Take a look through some of our favorites from the year:
We love getting creative with social media content by finding way to bring animation into our design work. Here is a collection of content pieces developed by our team in 2020:
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