Client Events, Media Ops and Content Creation, Oh My!

The infamous Ferris Bueller said it best:

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Here at Maroon PR, we move so quickly to the next event, the next opportunity to tell our clients’ stories, the next challenge to solve. We rarely step back to take in all that we accomplish in just a month for our clients. September was an incredible month for our team, filled with major client events, great media opportunities, great social content and a ton of content creation.

Here are some highlights of work:

On the event side, we supported major events such as the Maryland Food Bank’s grand reopening of its headquarters after a multi-year renovation project and the Brigance Brigade’s annual Soiree with O.J. fundraiser. We also supported the Cal Ripken, Sr. Foundation’s Ripken Uncorked fundraiser and facilitated media coverage for a STEM Center ribbon cutting in Frederick.

We were thrilled to manage multiple onsite media segments that we secured for clients, whether taped packages or live segments. In the age of Zoom interviews, it’s been fantastic to have the media back out to cover events or to have clients back in studio:

• Hollywood Casino’s in-studio segment at WUSA on 9/11 featuring Bill, the Service Dog
• Maryland 5 Star advance promotion of the Corgi Races on WBAL-TV, as well as general event promotion stores with WMAR and 92Q
• WMAR’s coverage of Maryland Restaurant Week featuring two clients, the Restaurant Association of Maryland and The Tillery

In addition to managing media, our videographer was busy shooting many events and initiatives for clients including a special visit by local officials to the Boys & Girls Clubs of Metro Baltimore, a content shoot for COPT Defense to capture the beautifully renovated space at 100 Light Street, video coverage of Partners for Cancer Care & Prevention’s annual golf tournament and first ever Talent Show and a shoot with the First Tee of Greater Washington DC to produce video stories for their annual participant and coach awards.

In addition to the onsite media coverage, our collective media relations efforts had our client teams busy! Some of our major pitching efforts in September included:

• National pitching for Absolutely Ridiculous’ brand story and Big League Chew’s USA Baseball partnership
• Announcement of Corporate Office Property Trust (COPT) rebrand to COPT Defense
• A back-to-school drive and Club opening in Dorchester for the Boys & Girls Clubs of Maryland
• Several Cal Ripken, Sr. Foundation events or ribbon cuttings across the country including Florida, Oklahoma, Pennsylvania, Connecticut, North Dakota, North Carolina and Maryland
• Best practices for 401K and college planning for Heritage Financial
• Booking interviews for the Event Center at Hollywood Casino Charles Town acts including Dana Carver, Jay Pharoah, Brett Young, Thorogood, Chase Rice, Yelawolf and Andy Grammer
• Several efforts for the Marine Corps Scholarship Foundation across markets such as Pittsburgh, Newport Beach and Noblesville, IN
• Police Weekend and Law Enforcement appreciation events for the National Law Enforcement Officers Memorial Fund
• Walmart’s grand re-openings in Germantown and Dunkirk
• New York Marathon fundraising team and National Golf & Wellness Week for PGA Reach
• Hunger Action Month for the Maryland Food Bank

We also managed media partnership efforts for Boys & Girls Clubs, Walmart and the Maryland 5 Star.

Major creative projects featured design for the Maryland 5 Star billboards, digital advertising and more, Partners for Cancer Care and Prevention materials to launch the Abdominal Cancers Alliance, and a 15th-anniversary booklet for the Brigance Brigade among regular social media content needs for clients.

It was a busy but incredibly rewarding month for our team. As for October and beyond, we are off to the races!