Highlights

Media Relations

Secured interviews for Big League Chew inventor, Rob Nelson, and pouch artist, Amanda MacFarlane, that focused on different angles of the softball pouch story. Unique angles in a variety of outlets kept stories fresh and exciting for reporters and followers.

Creative Content Development

Created engaging content for Big League Chew’s social platforms that would encourage followers to purchase the new softball pouch online including six different hype videos which combined for more than 100K impressions and 3.3K engagements.

Targeted Influencer Outreach

Maroon PR researched and reached out to numerous prominent softball players, athletes, journalists, and influencers with strong female followings for product distribution. Customized packages with the softball pouches were shared by: @ambertheoharis (288.2K followers), @justinebaseball (13.7K followers), @kleinschmidtjd (30K followers), @michelesmith32 (27.6K followers), and @catosterman (49.8K followers).

Campaign Impact

The key to this campaign was the successful integration of traditional media efforts with social and digital activation. Maroon PR used proactive media outreach, user generated content, Amanda’s original sketches, and general girl pouch designs to build social content and expand the softball pouch conversation over an extended period of time while constantly driving traffic to online retailers and increasing sales. In addition to generating over 100 Million impressions, Big League Chew’s social media followers increased by the hundreds – creating a larger and more engaged audience for future product announcements and campaigns to come.