From Conquest Beach in Centreville with the Boys & Girls Clubs of Metro Baltimore, to Deal Island with the Maryland Food Bank, and over to Aberdeen with the Cal Ripken, Sr. Foundation, our team had a busy and rewarding week in the field helping some of Maryland’s most powerful non-profit clients with earned and owned media efforts.
Each year, the Boys & Girls Clubs of Metro Baltimore fund a six-week summer camp for over 500 youth in the Baltimore Metro area in a continued effort to provide Baltimore’s youth with safe places to learn, play and grow. This enrichment program includes high-yield learning activities, social-emotional wellness programming, field trips, caring mentors, dependable meals and life-changing memories.
Last week, the summer camp culminated with a fun-filled celebration at Conquest Beach in Centreville. Maroon PR spent the afternoon collecting video footage and interviews as part of a larger project to showcase the impact this organization has on young people across the state of Maryland.
Meanwhile, on another part of Maryland’s Eastern Shore, the Maryland Food Bank was hosting a Mobile Market food distribution event, offering a no-cost food shopping experience in communities where residents have limited access to grocery stores and affordable, healthy food. Volunteers distributed approximately 2,500 pounds of fresh produce and Perdue-donated protein from the food bank’s Mobile Market vehicle, which acts as a nimble “grocery store on wheels.”
Maroon PR successfully secured media coverage for this important program while also collecting video content to be used in follow-up content across the Maryland Food Bank’s digital channels. Here is some of the coverage of this program:
Maryland Daily Record: Perdue Foundation, MFB Mobile Market deliver food to Eastern Shore (online)
WBOC (CBS): Food Bank Program Takes Fresh Food Mobile on Eastern Shore (online)
WBOC (CBS): Mobile Market – Expanding Fresh Food Access on the Eastern Shore (TV)
WMDT (ABC): Mobile Market Food Event (TV)
- Aired 8/9 at 5:56 p.m. and 8/10 at 5:42 a.m.
And up north in Aberdeen, the Cal Ripken, Sr. Foundation was holding their annual summer camp experience. In collaboration with their youth-serving partners, a group of 200 deserving youths from 22 states across the nation were selected to attend a three-day, all-expenses-paid summer camp at the Ripken Experience. Campers learned the game of baseball and softball while participating in instructional stations and team-building exercises explaining the fundamentals of being an athlete, such as how to build character and practice sportsmanship.
Day in and day out we are humbled by the work of our non-profit clients and being able to tell these summer stories statewide all within one week proved nothing short of remarkable!
Check out the coverage Maroon PR secured on all Baltimore TV broadcast stations and WBAL radio:
WJZ (CBS): 9:05 AM Live Shot (8/9), 9:15 AM Live Shot (8/9), 9:50 AM Live Shot (8/9) Where’s Miana? Campers interviewed, 4PM News (8/9): Miana Massey reports from camp: honoring the legacy of Cal Ripken, Sr., 11 PM News (8/9): Badges for Baseball Summer Camp, Morning News clip (8/10): 200 Kids, plus law enforcement, Web Story
WBAL: 5 PM News (8/9) Summer camp with K-9
WBAL Radio: News Interview: Camp Chris Rubright interview: kids learn more than baseball