our vision
We redefine public relations through our creative use of earned, owned, and paid media to achieve extraordinary results and drive massive growth for our clients, while being the agency that our clients want to have a beer with.
about maroon pr
Drive Growth Through Relationships
Longtime public relations professional John Maroon started the firm in 2006 with a specific goal in mind: to drive growth for clients through meaningful relationships. Even though the public relations landscape has evolved over the years, relationships remain at the center of our company.
Maroon PR is a creative communications agency that drives growth through relationships. For over 17 years we have always understood and stuck to who we are: a values-driven agency.
Our expertise is highlighted in our core communications strategies – media relations, social media, content development, relationship building and targeted media buying – and through these, we have built a proven reputation of delivering the results our clients need to grow their businesses.
The Maroon PR client roster spans a broad breadth of industries, and our ability to find creative solutions for the challenges our clients face – regardless of the industry – is a cornerstone for our success. We continue to evolve at a rapid pace with a constantly changing media landscape. Maroon PR’s adaptability to this evolution, to remain at the cutting edge of our industry, allows us to redefine public relations to deliver the results our clients have come to expect.
With proven results in nearly two decades as an industry leader, we are proud of the success we continue to have for our clients. Our values-driven approach and commitment to becoming an extension of our client teams gives our clients confidence. They know they are working with a proven, adaptable team of problem-solvers, and at the end of the day, Maroon PR is the firm they want to have a beer with to celebrate the successes and plan for the future together.
our brand attributes
creative problem solvers
adaptable
proven
"I like them"
our values
Drive Growth Through Relationships
we believe in the power of genuine relationships and share them to the benefit of our clients and partners.
We Are In This Together
we share contacts, ideas and brainpower for the success of our clients. We understand that succeeding for clients is our mission regardless of who leads the effort.
Results over Rhetoric
We are approachable and believe that honest conversations solve problems. No jargon … discussion, strategy, and results.
Evolving with our Industry
Since we began the world of public relations has changed and we have changed with it. We are nimble in the way we approach our work, and we pride ourselves in the ability to research, react and respond to communications trends.
Simply Strategic
We are results driven and believe in developing clear and actionable strategies in the areas of earned, owned, and paid media.
Mutual Respect
respect for each other, our clients, partners and press are the lynchpin to our success.
Responsive
We live in a 24-hour world and understand that responsiveness breeds confidence and confidence builds relationships.
Passionate
Public relations, when utilized fully and thoughtfully, works. We know it and have seen it and bring passion to our vocation.
Meet team maroon pr
amanda sarver
account director & digital strategist
Eric Hammond
Account Director
matt lund
account director
nancy yasharoff
Account Director
sophie rogers
account manager
emma hottel
Account Coordinator
mike twiname
Account coordinator
madison mcgovern
account coordinator
emma cenicacelaya
multimedia specialist
sarah hill
graphic designer
carmel gambacorta
project manager
carolyn maroon
office manager
tracy workman
bookkeeper
jack maroon
chief of staff
lucy williams
chief of naps
connie maroon
Assistant to the president
Gabe Maroon
company mascot
Our podcast: Spin is a four letter word
Whether you’re a potential client, employee, member of the media, social media influencer, or potential client partner, let’s chat!
Strategy & Background
The Maryland 5 Star at Fair Hill marks a new chapter for the State's rich horse and equestrian tradition. One of only two 5 Star events in the United States, and seventh worldwide, the prestigious 5 Star (CCI5*) designation is the pinnacle of the sport of Eventing, best described as an equestrian triathlon. Knowing that the event has been well attended by Equestrian enthusiasts, MPR was tasked with growing awareness for the Maryland 5 Start and the sport of Eventing to a wider general event-goer audience, particularly in Baltimore and the surrounding Counties. MPR developed a comprehensive earned, owned and paid media campaign focused on our strong media relationships to drive awareness in key markets and ultimately drive ticket sales across the four days of the event.
Our tactics included:
- A targeted media outreach plan using compelling pitches and a cadence of announcements to drive credibility and secure consistent media coverage leading up to the event.
- Creation of a unique media day in the Baltimore market where we took Eventing athletes - rider & horse - to the local television stations for a visual and interactive interview opportunity.
- Development & execution of strategic media buy encompassing digital, television, radio, print, and outdoor, using a mix of tactics to reach the target audience in the Mid-Atlantic region.
- Development & execution of email marketing strategy, along with handling messaging and deployment of the emails
- Media preview day on the Wednesday before the 4-day event to give media early access to the event.
- Proactive media relations efforts before and during the event, including the credentialing process, encouraging media attendance by both trade and mainstream media, and managing the press center onsite.
Key Successes
- General event attendance grew by 18% compared to 2022
- A total of 101 broadcast and online (print/digital) stories garnered
- Secured coverage across all four Baltimore TV stations throughout the campaign (WMAR, WBAL, WBFF and WJZ), through various pitching efforts.
- Secured multiple radio interviews on top news-talk radio station WBAL Radio and with WDEL Radio in Wilmington, Delaware, the region’s top news and information station.
- Deployed 37 email campaigns resulting in 195,233 total opens for a 47% Open Rate and 12,734 clicks to the website resulting in a 2.5% click-through-rate (CTR).
- Over 25 Million paid media impressions generated through advertising campaigns and media partners.
Sample Earned Media Segments:
Baltimore's 98 Rock Morning Show
92.1 The Goat (Chambersburg)
Connect with us.
We are thankful for YOU!
Happy Thanksgiving🦃 🧡
#maroonpr #pragency #thanksgiving #maryland
Regram• @mdprguy Fantastic couple of days working with @maroonpr longtime friends and client Cal and the Cal Ripken, Sr. Foundation @calripkensrfdn … The CRSF partnered with Yankees legend Derek Jeter @derekjeter his sister Sharlee @sjeter2 and the Turn2 Foundation @jeterturn2 to bring new baseball and softball fields to the Jeter’s high school in Kalamazoo. The ribbon was cut on the $5 Million project earlier today.
Regram• @mdprguy Fantastic couple of days working with @maroonpr longtime friends and client Cal and the Cal Ripken, Sr. Foundation @calripkensrfdn … The CRSF partnered with Yankees legend Derek Jeter @derekjeter his sister Sharlee @sjeter2 and the Turn2 Foundation @jeterturn2 to bring new baseball and softball fields to the Jeter’s high school in Kalamazoo. The ribbon was cut on the $5 Million project earlier today.
Bill Hooper has worked in Baltimore media for over 40 years. Let`s Have a Beer with the @WMAR2news VP/GM and discuss the evolution of broadcast media in this episode of #SPINisaFourLetterWord. Link in bio to listen.
#podcast #maroonpr #pragency #baltimore
Bill Hooper has worked in Baltimore media for over 40 years. Let`s Have a Beer with the @WMAR2news VP/GM and discuss the evolution of broadcast media in this episode of #SPINisaFourLetterWord. Link in bio to listen.
#podcast #maroonpr #pragency #baltimore
Happy 248th birthday to the @usmarinecorps and a salute to all Veterans on #veternsday. 🇺🇸
We had a great morning at @jimmysseafood with @98Rock, the @Ravens and the @marinescholars as we help kick-off their partnership during Salute to Service month this November. We are so thrilled to see this partnership come to life & raise awareness for the Marine Corps Scholarship Foundation. 🤝
#marinecorps #marinecorpsscholarshipfoundation #marinescholars #veteransday2023 #clientlove #powerofpartnership
Happy 248th birthday to the @usmarinecorps and a salute to all Veterans on #veternsday. 🇺🇸
We had a great morning at @jimmysseafood with @98Rock, the @Ravens and the @marinescholars as we help kick-off their partnership during Salute to Service month this November. We are so thrilled to see this partnership come to life & raise awareness for the Marine Corps Scholarship Foundation. 🤝
#marinecorps #marinecorpsscholarshipfoundation #marinescholars #veteransday2023 #clientlove #powerofpartnership
🎉 Happy #NationalSTEMDay and congratulations to the @calripkensrfdn on today`s opening of their 400th STEM Center nationwide! 🔬
We are proud to support CRSF`s efforts to gift children access to state-of-the-art technology, hands-on learning experiences, and skill sets essential to the future of STEM.
“The fact that today we are opening our 400th STEM Center just blows me away and with partners across the country and the need remaining critical we aren’t slowing down.” - Cal Ripken, Jr.
Read more about today`s opening with @tva at the link in our bio.
#STEM #CRSF #MaroonPR #pragency #mediarelations
🎉 Happy #NationalSTEMDay and congratulations to the @calripkensrfdn on today`s opening of their 400th STEM Center nationwide! 🔬
We are proud to support CRSF`s efforts to gift children access to state-of-the-art technology, hands-on learning experiences, and skill sets essential to the future of STEM.
“The fact that today we are opening our 400th STEM Center just blows me away and with partners across the country and the need remaining critical we aren’t slowing down.” - Cal Ripken, Jr.
Read more about today`s opening with @tva at the link in our bio.
#STEM #CRSF #MaroonPR #pragency #mediarelations
