As we wrap up 2024, our team is taking a break to reflect on an incredible year filled with meaningful accomplishments. In these final months, we’ve been especially proud to support our clients with impactful announcements, campaigns, and creative initiatives. To celebrate, we’re sharing recent highlights from each of our core areas of focus—Maroon Cares, Maroon Plays, and Maroon Gathers!
Maroon Cares
Supporting the Maryland Food Bank‘s Impactful Campaigns
This November and December, Maroon PR helped the Maryland Food Bank (MFB) make a significant impact through three major events: Pack to Give Back, the Ravens Food & Funds Drive, and GivingTuesday.
With our support in media coverage, content development, and social media management, MFB secured over 1,000,000 meals for neighbors in need.
Special thanks to longtime food bank partner WBAL-TV, whose annual Giving Tuesday Telethon raised an impressive $562,367, with contributions that included:
- $1 and $5,000 from individual donors and Maryland-based organizations like Chesapeake Utilities.
- $105,000 from Power Hour sponsors: Safeway, Dominos, Bank of America, Belfast Valley Contractors, and Mariner Finance.
Want to learn more about how Maroon PR supports nonprofits? Click here to explore our work with the Maryland Food Bank.
Showcasing FoodWorks Through Storytelling
In addition to supporting MFB’s broader efforts, we worked to highlight their FoodWorks program. Over the past two months, we:
- Secured a moving testimonial piece on WBAL-TV that aired on Thanksgiving Day.
- Produced storytelling content that brings the spirit of the program to life, showcasing the transformative impact it has on the community.
Launching a National Scholarship Campaign with Dakota Meyer
In early November, we had the honor of assisting the Marine Corps Scholarship Fund with the launch of the “If You Can, You Must” Scholarship in collaboration with Medal of Honor recipient Dakota Meyer.
Our contributions included:
- Developing video content and leading a social media strategy for both MCSF and Dakota..
- Conducting media outreach, which secured 100+ national mentions, including a feature on the National Desk that aired across 84 stations in 80 markets nationwide.
This campaign was designed to inspire future leaders by providing educational opportunities to children of Marines—a mission we’re proud to support.
Boosting Visibility for the National Law Enforcement Museum
To round out our nonprofit highlights, we’re celebrating a successful influencer collaboration for the National Law Enforcement Museum and Memorial.
Partnering with Rebecca Volpe, better known as Proud Police Wife, we engaged her highly active audience of over 90,000 followers across Instagram, TikTok, Facebook, and email. Rebecca’s followers, primarily law enforcement families in the DMV area, were an ideal match for the Museum’s mission.
Her Reels promoting museum visitation and key events like the upcoming Police Memorial Weekend garnered over 50,000 views, while her email blast to 20,000+ subscribers amplified awareness. This partnership boosted the Museum’s visibility and laid the groundwork for continued collaboration in 2024.
Maroon Plays
Media Coverage, Community Building, & Announcements
Maroon Plays also saw a ton of action in this closing quarter of the 2024 season.
Our team worked with business newcomer, Precision Shooting and Training Center as they opened their new facility in Frederick, Maryland. As their public relations partner, we focused on earned, owned and paid media strategies to promote their opening.
In just 2 short months, our team grew the social media following to over 1,100, developed a robust radio partnership with WFRE and secured media coverage in the Baltimore Business Journal, Frederick News Post and on several radio stations.
Down the road in Baltimore, our team worked alongside the Maryland Sports Commission to formally announce the new Preakness Festival that will be produced and managed by the Maryland Sports Corp. All major news outlets in Baltimore covered the event as a result of our media pitching. Speakers included Maryland Governor Wes Moore and First Lady Dawn Moore, Baltimore City Mayor Brandon Scott, and Orioles Owner David Rubenstein. Read an in-depth story in the Baltimore Banner here.
And we’re also very honored to be working again as the PR partner of the BMW Championship, which was recently named PGA TOUR Tournament of the Year for a record sixth time. In early December we announced ticket sales and secured great media coverage to help kick-start our campaign:
- WBAL-TV aired the story during their 6:00 pm news on December 4 (web story, linked)
- WMAR-TV aired the story during their 5:30 pm and 7:00 pm news on December 4 (web story also linked)
- FOX45 interviewed Steve Fader live during their 4:00 pm news on December 5 and meteorologist Justin Chambers mentioned during his weather forecasts at 6:15a, 8:20a, 9:45a on December 6
- Baltimore Business Journal interviewed Steve Fader and Vince – ‘Baltimore County golf club gears up for PGA Tour’s return’
- Baltimore Sun interviewed Steve Fader – ‘BMW Championship tickets go on sale as PGA Tour nears its Baltimore-area return’
- PressBox
- 105.7 The Fan shared information during “Inside Access” which is their afternoon drive show
- The Golf Wire
https://x.com/BMWchamps/status/1864702848270778600
Maroon Gathers
Media Coverage + Influencer Impact: Dear Charles
It was a busy quarter for us with our restaurant client, Dear Charles as we activated media relations and influencer efforts in addition to managing the restaurant’s social media presence and creating captivating content to grow followers and engagements.
We invited one of Baltimore’s most prominent food influencers, @charmcitytable in to experience Dear Charles. As we hoped, her reel had an extremely positive impact on Dear Charles’ Instagram profile. To date, her reel has received 3.7K likes, 2K shares, 33 comments, and initially brought in approximately 685 new followers for Dear Charles – helping us to surpass 1.1K followers!
We secured three Baltimore TV segments that ended up being scheduled within 8 days of each other. To ensure each segment was unique and engaging, we worked with the Dear Charles team to hit a variety of key points that aligned with their priorities. Across the three segments, the outlets covered many topics including the fall menu items, refreshed cocktail menu, new artisan coffee program, the brunch menu and group dining & events, while focusing on explaining Dear Charles’ location within The Study at Johns Hopkins in the Historic Charles Village neighborhood.
The media hits resulted in an approximate total viewership of: 160,275 and the restaurant team reported a fantastic spike in business within just a few days of the segments, with many guests reporting that they saw Dear Charles on local news.
Unique Partnerships: Humane Society & Marriott Owings Mills Metro Centre
For our longtime client Marriott Owings Mills Metro Centre, we developed a unique partnership with the Baltimore Humane Society as a way to highlight the hotel’s amenity of being pet friendly and bring awareness to animals that need a home.
This creative partnership shines a light on the power of social media! The Baltimore Humane Society brought 3 dogs up for adoption to the Marriott and our team captured content of each pup’s experience at the hotel. We then turned them into social media posts to highlight each dog while calling attention to the hotel’s pet friendly policy. Each of the pups have since been adopted and engagement on the posts continues to be positive and plentiful.
Looking ahead…
As we look back on these highlights, we’re filled with gratitude for the opportunities to support our clients in such impactful and creative ways. From nonprofits making a difference to exciting new business ventures and unique partnerships, 2024 has been a remarkable year for Maroon PR. We’re excited to carry this momentum into the new year, continuing to deliver results that inspire and drive success. Here’s to an even brighter 2025!