For 15 years, Maroon PR has been driving growth for our clients through relationships. As we close out our 15th anniversary year, we reflect on a year that gave us renewed energy. Our team found excitement in being able to turn attention back to more traditional public relations efforts in the form of events, in-person media opportunities and unique content creation opportunities. Here’s a look back at 15 of our greatest achievements of 2021:
To celebrate our 15th anniversary year, we launched the Maroon PR podcast, SPIN is a Four Letter. Produced in-house by our multimedia specialist, and recorded in our new office studio, we invite guests from a variety of industries to talk about PR and the ever-changing media landscape. Over the span of the year, our humble pod received over 13,000 listens!
We signed several new clients in 2021, across many industries! From two of the world’s largest brands – Facebook and Marriott – to Hollywood Casino at Charlestown Races, a well-established entertainment brand. We also welcomed Hammerjacks, Outdoor Solutions, Homelife Roofing and St. Vincent de Paul of Baltimore to our client roster.
Maroon PR’s relationships with several long-term clients continued – Cal Ripken, Jr. (15 years), the Cal Ripken, Sr. Foundation (15 years), Classic 5 (9 years), Weller Development (7 years), Walmart (7 years) along with GBMC, Big League Chew and the Maryland Food Bank (6 years).
We welcomed the team back to the office this year and implemented a flexible office schedule. We meet as a team on Mondays in the office, and then teammates have the option to work from home or at the office for the rest of the week. Having a team back together in person has been great for energy and creativity!
In May, Jen Renehan was elevated to COO! In this role, Jen is overseeing seeing daily operations and providing long-term planning and strategy for the agency.
We were able to grow the team this year, adding several new teammates! This fall, we welcomed Account Director Patrick Severe, Account Director and Digital Strategist Amanda Sarver, and Account Coordinators Sophie Rogers and Olivia Walther.
We handled PR and media buying for the BMW Championship, helping bring the PGA Tour back to Baltimore after nearly 60 years. Our team drove over 293 million earned media impressions and together with strategic paid buys, those efforts led to sellout crowds. We are now handling PR efforts for the 2022 BMW Championship in Wilmington, DE.
Our longtime time client, the Cal Ripken, Sr. Foundation, celebrated their 20th anniversary. Our team helped with many PR efforts throughout the year, with the highlight of driving media attention to the ribbon cutting on their 100th Youth Development Park!
In March, our team worked alongside the Weller Development Company team to assist in the groundbreaking of Phase 1B of construction at Port Covington in South Baltimore. The result of the much-anticipated groundbreaking and the outreach to the press by Maroon PR resulted in positive and energetic coverage that garnered nearly 194 million impressions.
In September, we supported the Restaurant Association of Maryland with their 2nd annual Maryland Restaurant Week, leading all earned and paid media strategies. Given the challenges that restaurants have faced over the last 2 years, we take great pride in driving media attention to this important statewide effort.
Our creative team completed nearly 450 creative projects! That includes over 250 graphic designs for social and digital media, more than 30 traditional design projects, over 130 video and animation projects, and 22 podcast episodes!
In September, Maroon PR led media relations for the groundbreaking of GBMC’s Promise Project, a capital campaign that is bringing two historic advancements to the hospital – a new Inpatient Facility and The Sandra R. Berman Pavilion, the new home of The Sandra and Malcolm Berman Cancer Institute at GBMC. Our team is also leading paid media strategy and buying for the campaign in an effort to drive donations to this important community initiative.
September was a busy month, as the team also helped welcome the legendary Hammerjacks name back to Baltimore. Once a popular nightclub and concert venue, Hammerjacks is back as an outdoor entertainment venue that is hosting Ravens tailgate parties in its first phase. We saw great earned media success, created several design pieces for the venue and are growing their social media fan base through fun and engaging content.
In a joint effort with a local sports marketing agency, we formed SAIL (Student Athlete Image & Likeness), an educational NIL resource for colleges and universities and its student-athletes as they navigate the new rules of NIL legislation that took effect July 1.
Our team continues to push Big League Chew’s social media to new heights, with creative content and engagement opportunities. This year, with an emphasis on Twitter engagement, the team has grown the audience organically by over 41%!
No matter the challenges that a year can bring, our team continues to adjust and stay focused on our creative approach to communications through earned, owned and paid media. We look forward to new beginnings in 2022 and continued success for our clients!
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