A CREATIVE COMMUNICATIONS AGENCY

Maroon PR is a creative communications agency that drives growth through relationships. With 17 years of experience, we are a values-driven agency specializing in core communications strategies such as media relations, social media, content development, relationship building, and targeted media buying.

REDEFINING PUBLIC RELATIONS

Our proven track record in delivering results spans diverse industries, showcasing our ability to find creative solutions for any challenge. We thrive in a rapidly evolving media landscape, staying at the cutting edge of our industry to redefine public relations and exceed client expectations.

YOUR TRUSTED PARTNER

With proven results as an industry leader, we are proud of the success we continue to have for our clients. They know they are working with a proven, adaptable team of creative problem-solvers.

I Like Them

At the end of the day, Maroon PR is the firm our clients want to have a beer with to celebrate their successes and plan for the future together. Cheers!

A CREATIVE COMMUNICATIONS AGENCY

Maroon PR is a creative communications agency that drives growth through relationships. With 17 years of experience, we are a values-driven agency specializing in core communications strategies such as media relations, social media, content development, relationship building, and targeted media buying.

REDEFINING PUBLIC RELATIONS

Our proven track record in delivering results spans diverse industries, showcasing our ability to find creative solutions for any challenge. We thrive in a rapidly evolving media landscape, staying at the cutting edge of our industry to redefine public relations and exceed client expectations.

YOUR TRUSTED PARTNER

With proven results as an industry leader, we are proud of the success we continue to have for our clients. They know they are working with a proven, adaptable team of creative problem-solvers.

I Like Them

At the end of the day, Maroon PR is the firm our clients want to have a beer with to celebrate their successes and plan for the future together. Cheers!

our services

Maroon PR provides a comprehensive range of services to help businesses and organizations effectively communicate their brand stories. We utilize a three-fold approach of Earned, Owned, and Paid media with a focus on personalized strategies and innovative methods.

Earned

Media coverage or exposure gained through promotional efforts that are not paid for or owned by your business or organization.

owned

Content and channels that your brand or organization has full control over. This includes assets such as websites, blogs, social media profiles, email newsletters, etc.

paid

Exposure for your business or organization that is strategically purchased. This includes paid advertising, search engine marketing, social media ads, influencer marketing and more to reach your target audience.

listen to our podcast

About Maroon

Maroon PR is a trusted and innovative creative communications agency with over 17 years of experience in driving growth for clients through strong relationships. As a values-driven agency, we excel in media relations, social media, content development, relationship building, and targeted media buying, delivering exceptional results across diverse industries. Our adaptability to the evolving media landscape ensures we remain at the forefront of the industry, redefining public relations to meet our clients’ expectations. With a proven track record and a commitment to becoming an extension of our clients’ teams, we provide personalized solutions and foster lasting partnerships.

our portfoilo

 

Brands We Have worked with

News & Highlights

PGA HOPE: Helping Veterans Heal Through Golf

PGA HOPE: Helping Veterans Heal Through Golf

PGA of America returned to Congressional Country Club in Bethesda, MD on October 11 to host PGA HOPE (Helping Our Patriots Everywhere). This event aimed to bring together veterans to enjoy a day of golf and camaraderie. Maroon PR understood the significance of this...

Client Events, Media Ops and Content Creation, Oh My!

Client Events, Media Ops and Content Creation, Oh My!

Here at Maroon PR, we move so quickly to the next event, the next opportunity to tell our clients’ stories, the next challenge to solve. We rarely step back to take in all that we accomplish in just a month for our clients. September was an incredible month for our team, filled with major client events, great media opportunities, great social content and a ton of content creation.

Across Maryland, MPR Delivers for Non-Profit Clients

Across Maryland, MPR Delivers for Non-Profit Clients

From Conquest Beach in Centreville with the Boys & Girls Clubs of Metro Baltimore, to Deal Island with the Maryland Food Bank, and over to Aberdeen with the Cal Ripken, Sr. Foundation, our team had a busy and rewarding week in the field helping some of Maryland’s...

Strategy & Background

The Maryland 5 Star at Fair Hill marks a new chapter for the State's rich horse and equestrian tradition. One of only two 5 Star events in the United States, and seventh worldwide, the prestigious 5 Star (CCI5*) designation is the pinnacle of the sport of Eventing, best described as an equestrian triathlon. Knowing that the event has been well attended by Equestrian enthusiasts, MPR was tasked with growing awareness for the Maryland 5 Start and the sport of Eventing to a wider general event-goer audience, particularly in Baltimore and the surrounding Counties. MPR developed a comprehensive earned, owned and paid media campaign focused on our strong media relationships to drive awareness in key markets and ultimately drive ticket sales across the four days of the event.

Our tactics included:

- A targeted media outreach plan using compelling pitches and a cadence of announcements to drive credibility and secure consistent media coverage leading up to the event.

- Creation of a unique media day in the Baltimore market where we took Eventing athletes - rider & horse - to the local television stations for a visual and interactive interview opportunity.

- Development & execution of strategic media buy encompassing digital, television, radio, print, and outdoor, using a mix of tactics to reach the target audience in the Mid-Atlantic region.

- Development & execution of email marketing strategy, along with handling messaging and deployment of the emails

- Media preview day on the Wednesday before the 4-day event to give media early access to the event.

- Proactive media relations efforts before and during the event, including the credentialing process, encouraging media attendance by both trade and mainstream media, and managing the press center onsite.

Key Successes

- General event attendance grew by 18% compared to 2022

- A total of 101 broadcast and online (print/digital) stories garnered

- Secured coverage across all four Baltimore TV stations throughout the campaign (WMAR, WBAL, WBFF and WJZ), through various pitching efforts.

- Secured multiple radio interviews on top news-talk radio station WBAL Radio and with WDEL Radio in Wilmington, Delaware, the region’s top news and information station.

- Deployed 37 email campaigns resulting in 195,233 total opens for a 47% Open Rate and 12,734 clicks to the website resulting in a 2.5% click-through-rate (CTR).

- Over 25 Million paid media impressions generated through advertising campaigns and media partners.

Sample Earned Media Segments:

Baltimore's 98 Rock Morning Show

by Sarah Silverman

Connect with us.

We are thankful for YOU! 

Happy Thanksgiving🦃 🧡 

#maroonpr #pragency #thanksgiving #maryland

We are thankful for YOU!

Happy Thanksgiving🦃 🧡

#maroonpr #pragency #thanksgiving #maryland
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Bill Hooper has worked in Baltimore media for over 40 years. Let's Have a Beer with the @WMAR2news VP/GM and discuss the evolution of broadcast media in this episode of #SPINisaFourLetterWord. Link in bio to listen. 

#podcast #maroonpr #pragency #baltimore

Bill Hooper has worked in Baltimore media for over 40 years. Let`s Have a Beer with the @WMAR2news VP/GM and discuss the evolution of broadcast media in this episode of #SPINisaFourLetterWord. Link in bio to listen.

#podcast #maroonpr #pragency #baltimore
...

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Happy 248th birthday to the @usmarinecorps and a salute to all Veterans on #veternsday. 🇺🇸 

We had a great morning at @jimmysseafood with @98Rock, the @Ravens and the @marinescholars as we help kick-off their partnership during Salute to Service month this November. We are so thrilled to see this partnership come to life & raise awareness for the Marine Corps Scholarship Foundation. 🤝

#marinecorps #marinecorpsscholarshipfoundation #marinescholars #veteransday2023 #clientlove #powerofpartnership

Happy 248th birthday to the @usmarinecorps and a salute to all Veterans on #veternsday. 🇺🇸

We had a great morning at @jimmysseafood with @98Rock, the @Ravens and the @marinescholars as we help kick-off their partnership during Salute to Service month this November. We are so thrilled to see this partnership come to life & raise awareness for the Marine Corps Scholarship Foundation. 🤝

#marinecorps #marinecorpsscholarshipfoundation #marinescholars #veteransday2023 #clientlove #powerofpartnership
...

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🎉 Happy #NationalSTEMDay and congratulations to the @calripkensrfdn on today's opening of their 400th STEM Center nationwide! 🔬 
 
We are proud to support CRSF's efforts to gift children access to state-of-the-art technology, hands-on learning experiences, and skill sets essential to the future of STEM. 
 
“The fact that today we are opening our 400th STEM Center just blows me away and with partners across the country and the need remaining critical we aren’t slowing down.” - Cal Ripken, Jr.
 
Read more about today's opening with @tva at the link in our bio.

#STEM #CRSF #MaroonPR #pragency #mediarelations

🎉 Happy #NationalSTEMDay and congratulations to the @calripkensrfdn on today`s opening of their 400th STEM Center nationwide! 🔬 
 
We are proud to support CRSF`s efforts to gift children access to state-of-the-art technology, hands-on learning experiences, and skill sets essential to the future of STEM. 
 
“The fact that today we are opening our 400th STEM Center just blows me away and with partners across the country and the need remaining critical we aren’t slowing down.” - Cal Ripken, Jr.
 
Read more about today`s opening with @tva at the link in our bio.

#STEM #CRSF #MaroonPR #pragency #mediarelations
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Maroon PR, Inc., Public Relations Counselor, Columbia, MD

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