Grassroots Baseball

Building & Launching a Brand

Summary

In 2019, Maroon PR was hired by longtime President of the National Baseball Hall of Fame, Jeff Idelson, to develop his new organization’s brand and then officially launch the brand using media relations and social media.

Million Media Impressions

Branding Elements

Strategy

Working closely with Jeff and his business partner to understand the mission, Maroon PR developed the brand pallet, logo and accompanying collateral and digital design pieces needed to launch the organization.

In addition to establishing the brand identity, Maroon PR has also created all accompanying digital content and collateral as the organization continues to establish itself in the marketplace.

Once the brand direction was solidified, Maroon PR worked with the Grassroots Baseball team to define and establish their social media presence and brand each of the platforms. Simultaneously, the MPR team developed a public launch plan that included a tiered approach to a media announcement and social media content push. In addition to the media relations strategy, the team developed a targeted media list and all accompanying press materials needed to introduce the new organization to the media.

Media Results

MPR drafted and distributed Grassroots Baseball Announcement to national baseball media, and through targeted pitches secured interviews about the Grassroots Baseball launch with:

• USA Today’s Bob Nightengale
• ESPN’s Buster Olney
• ESPN’s Jeremy Schaap 
• Sports Business Journal’s John Aceti
• Sports Business’ Eric Fisher
• Sporting News’ Ryan Fagan
• New York Times’ Tyler Kepner
• AP’s Ron Blum

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