Rebranding for Results
In 2012, Elkridge, Md. based company and long time Maroon PR client, CRI Solutions announced a rebrand of their corporate identity to reflect their new role as a marketing arm and distributor for Transamerica.
For help with their rebranding efforts, CRI Solutions turned to the Maroon Digital and Design team. In addition to a new corporate logo, our team was asked to redesign collaterals, sales materials, tradeshow banners, and logos for the company’s award-winning technology platforms; CRIterion® and InterLend®.
Our agency was also given the task of launching an advertising campaign surrounding CRI Solutions’ new slogan “Technology Meets Financial Services”. This resulted in the creation of a Products and Services Guide and Online Services Brochure to explain how the company effectively integrates financial products with technology platforms. Our team also designed customized QR codes to drive potential customers to their website for a better understanding of how CRI Solutions’ services could help their business.
As a final step in the brand refresh, our team revamped CRI Solutions’ existing website to reflect their new corporate identity. Our team developed a detailed strategic outline of the changes that needed to be made and initiated the plan once everything was in place.
Maroon Digital and Design’s efforts were well received. All of the materials created, logos designed, and website changes were approved by the Transamerica Corporation, an international Fortune 500 company. Traffic to the CRI Solutions website grew 16% in the first quarter of 2012, with 68% of people visiting the site for the time. Outreach for CRI Solutions’ new brand identity resulted in media placements in national publications; Credit Union Journal, Credit Union Times, and CUiNSIGHTS.
“Maroon PR has done a fantastic job helping us establish our brand in the credit union market. Their creative energy and professionalism are first rate.”