Unveiling History, Delivering Crowds
In the Fall of 2011, Maroon PR had the honor of serving as the public relations agency for the statue unveiling of Orioles’ legend Brooks Robinson. The statue, which stands in Downtown Baltimore’s Washington Boulevard plaza – across the street from Camden Yards, is a well-deserved tribute to Robinson, a fixture in the Orioles’ organization for 22 seasons and member of the National Baseball Hall of Fame.
Throughout the course of the project, Maroon PR helped to increase awareness about the statue, sponsorship opportunities, social media pages, and key individuals involved.
The statue was unveiled on October 22, 2011. On the day of the event, Maroon PR secured media coverage from across the region, coordinated the ceremony, and helped manage the crowd of thousands that showed up to support “Mr. Oriole.” Among those speaking at the ceremony were Governor Martin O’Malley, Senator Barbara Mikulski, President of the Baseball Hall of Fame Jeff Idelson, Emmy-nominated actor and Baltimore-native Josh Charles, Principal Sponsor Henry A. Rosenberg, Jr., and sculptor Joseph Sheppard.
Maroon PR garnered coverage from USA Today, the Associated Press, ESPN, The Baltimore Sun, and all major Baltimore television and radio stations. Maroon PR also arranged for MLB on Fox reporter Ken Rosenthal to mention the statue during Game 4 of the 2011 World Series.
Rob Roblin's feature piece about the Brooks Robinson Statute unveiling in Baltimore. The segment appeared on WBAL 11 News in July 2011.